Debbie Weil

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Context vs. Content: What Sells Your Book

Debbie Weil

Were you online, on a social network like Facebook or Twitter, where it required no more than a couple of clicks to download the book in digital format to your favorite e-reader? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new. Where did you hear about the book?

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

He listens to mentions of AddThis on the major social networking platforms. That’s what I think about and focus on day to day." " His official job as Director of Customer Happiness is to be the public face and voice of Clearspring. And then interacts in such a way that customers (or prospects) are, literally, happier.

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Friending Over 50: Sex, Lies and Baby Boomers

Debbie Weil

The growth rate in adoption of social networking by the 50 to 64 age group was 88 percent last year. And as my journalism professor told me, people really only care about two things: sex and money. So get one or the other, or both, in your lede. First, the love affair. For the over 65s, the growth rate was 100 percent.

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