Akamai Marketing

JANUARY 24, 2012

Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs. Before you take to the social networks with your company stories, be sure your company can back up the story. Who knows, it might even change the way you do business.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. Of those, 18% turned into loyal customers and bought more. Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 3, 2013

Ads on social networks have a lower trust score than they do action score. With respect to social media, there are two key take aways: 1) Use social to build trust and be very aware of what motivations exist for taking action. The action taking piece is the one I’m always most interested in looking at more closely.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. Tweet It’s interesting to me that the last post of this year is a rant.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything?

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JUNE 26, 2012

But when it is – they encourage and empower their staff to share it with their own social circles. Compare that with Apple who has no social presence and whose culture of secrecy is well documented. And consider Apple’s failed attempt at social, Ping, social network for music.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

JANUARY 8, 2013

Point is, if you want to be remarkable as a social media presence or as a business, respond to every single mention. Choose Your Social Networks-Carefully. Unless your audience is ridiculously socially engaged, you don’t need to be on every single social network. Remarkable? Guess what? Be patient.

Social Media 198

Social Media Marketing Social Networking Communities 198