Dave Fleet

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Is “Social Media” Hurting Social Media?

Dave Fleet

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Social media.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. They then layer that on top of social media which, while gaining in credibility, is still not credible as a source on its own.

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Mashable: 10 Fascinating YouTube Facts That May Surprise You. Interesting YouTube facts. Now you can find out, with this free book, available as a PDF. The other side of Lord of the Rings. It is what it says on the tin: 10 interesting nuggets about everyone’s favourite video site.

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Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Dave Fleet

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Instead, they have turned debates into grandstanding for TV, and now – with the growth of social media – into grandstanding for the Internet. We’re now witnessing politics for YouTube.

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