Direct Marketing Observations

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Children, Parents and Social Media, the need for education

Direct Marketing Observations

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. Accountability-Social media has now made everyone accountable for what they do and what they say now. Yet children do not realize the larger implications of their online actions and interactions in social networks.

Education 177
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Is Social Currency Counterfeit?

Direct Marketing Observations

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Check out this image. . But, it’s not magic beans.

Wikipedia 208
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Trending Sources

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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159
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On Influence and Bad Blog Posts

Direct Marketing Observations

Except maybe in the social media world. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? The second, I will refer to this definition from Wikipedia. I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought.

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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

Market segmentation is defined by Wikipedia as: “A market segment is a sub-set of a market made up of people or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.”. via hashtagsocialmedia.com.

Marketing 152
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Wikipedia posted its three millionth article. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. million blog entries every day.

Industry 143
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Social Media thought leader infographs

Direct Marketing Observations

I see social media folks who have, or don’t have the chops, called everything from guru, ninja, and thought leader, to strategist, heavy hitter, expert and beyond. So I’m not really feelin’ the whole “ Social Media Ninja &# thing.Do Next up is the Social Media Guru.