Direct Marketing Observations

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

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Children and Facebook-15 links to Help Parents Learn

Direct Marketing Observations

Stay tuned for the wiki. Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday. Too young for social networking? NYU Students Start Privacy-Minded Social Media Site. I hope it helps.

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Social networks are redefining what a friend or a relationship really is

Direct Marketing Observations

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. I didn’t know Brian before all this social networking “stuff&# started and now we have a casual business relationship because of it. Anyone want to start a wiki?

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I have a client…

Direct Marketing Observations

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

Social has virtually the same amount of moving parts. In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat.