Sherrilynne Starkie

DECEMBER 22, 2013

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. 100 free social media resources. User focus. Marketing integration.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Download the whitepaper here.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. And the convergence of owned, earned and paid media drives this trend. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. The report outlines what ‘content’ means in this context.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. VISIT MY FACEBOOK PAGE.

Social Media 313

Social Media ROI Collaboration Newsletter 313