Direct Marketing Observations

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Some Social Tools You Should Know About

Direct Marketing Observations

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215
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The dark side of good work in social media

Direct Marketing Observations

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

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Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. In writing that document for Chris and our prospects, I was writing something that I understood, and those of you in the social media bubble understood.

SEO 164
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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146