Six Must-Watch PR Webinars
DECEMBER 14, 2015
On the sixth day of Christmas, Spin Sucks gave to you…six must watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Now, obviously this is a tad difficult because ALL of our PR webinars are must watch. You’ve “Earned” It: PR Webinars for Earned Media.
Best Webinars of 2014
DECEMBER 8, 2014
By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two Crazies secrets , and the PR win of 2014. We stopped charging for webinars this year and we hope the content you’ve received has been valuable, executable, and fun. Melissa Agnes , of Agnes + Day , killed it with this webinar on crisis communications.
How Social Media Affects Search
JANUARY 12, 2015
It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Webinar Details.
Join Our Free Webinar: Battle of the Chatbots
Ignite Social Media
JULY 7, 2016
Join us Wednesday, July 20 th at 1pm EST for this webinar as Jim Tobin, President, Ashlie Lanning, VP of Community Management, and Derek Roessler, Community Manager will discuss chatbot use cases, trends as we see them, and why chatbots are being talked about. In this webinar, you’ll learn: What are chatbots and how are they evolving? Chatbots. Either way, they’re here. REGISTER NOW.
AWESOME WEBINAR ALERT: How to Make Money from Social Media
OCTOBER 24, 2015
Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? If you’re trying to accelerate your business growth or make a viral impact, check out this FREE webinar from my good friend and social media maven Melinda Wittstock. Featured Implementation Industry Insider Social CRM and ROIlink].
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Here’s to your webinar success! highlight to tweet).
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,
Nonprofit Webinar Series – Social Fundraising
JUNE 14, 2011
Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Webinars.
5 Tips for Creating High-Quality Social Media Content at a Low Cost
Ignite Social Media
JULY 21, 2016
It needs to be effective and engaging and it needs to break through the noise that’s blasted out on all your fans’ social channels 24/7. Stock can be a dirty word in the current social world, where our audiences crave authenticity, but if you search free stock websites with a vision in mind, you can make it work to your advantage. Search Free Stock Websites. No budget? No problem.
14 Steps to Hosting a Successful Webinar
Convince & Convert
MAY 7, 2013
Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Now it’s time for the webinar. Do this two weeks out.
3 Use Cases for Chatbots: Webinar Recap
Ignite Social Media
AUGUST 3, 2016
So you missed our chatbot webinar? How would you feel about talking to a bot on social media? Check out the full webinar here. The post 3 Use Cases for Chatbots: Webinar Recap appeared first on Ignite Social Media - The original social media agency. Don’t worry! Easy Ordering. Customer Service. News/Entertainment.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Healthcare Social Media
JUNE 25, 2014
Interested in healthcare and social media? Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar. Social Commerce.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Should we generally market webinars using eastern time?
Social Media Marketing for Franchises – Webinar (via Social Media Workbench)
Saying It Social
JANUARY 28, 2011
On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. I am thrilled to be one of the panelists during this important discussion. Please join us by registering below! I'm pleased to be part of an upcoming free webinar with some smart marketers in the franchise industry. On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. via Social Media Workbench
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They lack basic business, digital marketing and social media marketing knowledge and experience.
Confused About Facebook Changes? (Free Webinar)
OCTOBER 14, 2011
By popular demand ( well, demand is a strong word, it’s more like popular request ), I’m offering a complimentary webinar on Tuesday, October 18. If you enjoyed this post, sign up to receive free updates by email here so you don’t miss any future Almost Savvy social media updates and news. ” I’m pretty sure he had something else in mind.
How to Use Google Hangouts On Air to Run Your Next Webinar
Convince & Convert
DECEMBER 4, 2014
As much as I love social media it moves fast and not every update gets seen. Now, don’t get me wrong. I’m not dropping social media entirely, I’m just focusing my efforts more on my list. Which brings me to webinars. love speaking and presenting, but I don’t love the costs associated with doing webinars. Run Your Next Webinar as a Hangout On Air.
Top 5 Webinars of 2016
DECEMBER 1, 2016
This year we had the pleasure of partnering with many amazing companies to host webinars on a variety of topics. We also hosted several KLC webinars on everything from Facebook ads to content strategy. While it’s hard to choose just a few favorites, today I wanted to share five of our top webinars from 2016. The post Top 5 Webinars of 2016 appeared first on Katie Lance.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
How To Boost Your Social Media Like a Boss
NOVEMBER 28, 2016
Social media marketing is evolving at rapid speed. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. The other side of this coin is creating content that reaches your social media goals.
[Webinar Replay] How to Maximize Open Houses Using Social Media
AUGUST 24, 2016
In this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses. “How to Maximize Open Houses Using Social Media” with Katie Lance and AM Open House from Katie Lance on Vimeo. Check out a few of my favorite apps for promoting open houses.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
Today we had our Dark Social webinar. Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. How you can measure Dark Social. Predictions for the future of social attribution. My top four insights from the webinar were: Now over 80% of social shares come from Dark Social.
Is Facebook Using Instagram Stories to Overthrow Snapchat? | Social You Should Know
Ignite Social Media
AUGUST 8, 2016
NFL Media will be in charge of their brands’ Discover content which will include headlines, hot topics, trends, behind the scenes videos, and much more. We’re sure Facebook isn’t happy about this. 3 Use Cases for Chatbots in Social Media Marketing. Did you miss our webinar on Chatbots? Instagram Stories Roll Out, Providing Competition to Snapchat.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. 2.
5 Reasons to Attend the Social Attribution 101 Webinar
SEPTEMBER 27, 2016
You’ll walk away from this webinar ready to get started building a successful attribution program in your own organization, whether that means exploring models and going DIY, putting a social API in the hands of your analysts so they can create a unique, business-specific solution, or accessing software that can take the guesswork out of connecting social to bottom-line impact. 3.
Are Chatbots Right for Your Brand?
Ignite Social Media
JULY 12, 2016
Sign up for our free Battle of the Chatbots webinar on Wednesday, July 20 th. appeared first on Ignite Social Media - The original social media agency. Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. What if all of these could be accomplished almost instantaneously from a messaging app? Of course you do!
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Four years ago, I was invited to do my very first webinar. Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. So I had to talk from slides on my laptop.