Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” You can easily spend hours, if not days, on social sites! MORE >>

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ). MORE >>

I’ve written the eight social media trends you  need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar. 2012 Social Media Trends. Social TV Convergence. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. Not everyone uses social networks (yet). Social Commerce. Results. MORE >>

Today’s rich communication experience doesn’t just transform how we connect and communicate with our friends, families and social networks. At the other end of the spectrum, content delivery and social networking have converged with developments in cloud-based storage, device innovation and the advance of ubiquitous broadband to enable new experiences that were not possible in the past. To achieve this they upload their content to a digital vault, where it can be stored, managed, enriched and shared with friends and family or with their favorite social communities. MORE >>

?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another. MORE >>