Six Must-Watch PR Webinars
DECEMBER 14, 2015
On the sixth day of Christmas, Spin Sucks gave to you…six must watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Now, obviously this is a tad difficult because ALL of our PR webinars are must watch. You’ve “Earned” It: PR Webinars for Earned Media.
Best Webinars of 2014
DECEMBER 8, 2014
By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two Crazies secrets , and the PR win of 2014. We stopped charging for webinars this year and we hope the content you’ve received has been valuable, executable, and fun. Melissa Agnes , of Agnes + Day , killed it with this webinar on crisis communications.
How Social Media Affects Search
JANUARY 12, 2015
It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Webinar Details.
AWESOME WEBINAR ALERT: How to Make Money from Social Media
OCTOBER 24, 2015
Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? If you’re trying to accelerate your business growth or make a viral impact, check out this FREE webinar from my good friend and social media maven Melinda Wittstock. Featured Implementation Industry Insider Social CRM and ROIlink].
7 Surprising Differences Between Male and Female Millennials: Webinar Recap
Ignite Social Media
MAY 31, 2016
If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Source: globalwebindex.net ///.
5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar. 1. Many webinar speakers travel often.
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Here’s to your webinar success! highlight to tweet).
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
Nonprofit Webinar Series – Social Fundraising
JUNE 14, 2011
Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,
14 Steps to Hosting a Successful Webinar
Convince & Convert
MAY 7, 2013
Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Now it’s time for the webinar. Do this two weeks out.
Social Media Marketing for Franchises – Webinar (via Social Media Workbench)
Saying It Social
JANUARY 28, 2011
On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. I am thrilled to be one of the panelists during this important discussion. Please join us by registering below! I'm pleased to be part of an upcoming free webinar with some smart marketers in the franchise industry. On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. via Social Media Workbench
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
Today we had our Dark Social webinar. Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. How you can measure Dark Social. Predictions for the future of social attribution. My top four insights from the webinar were: Now over 80% of social shares come from Dark Social.
Confused About Facebook Changes? (Free Webinar)
OCTOBER 14, 2011
By popular demand ( well, demand is a strong word, it’s more like popular request ), I’m offering a complimentary webinar on Tuesday, October 18. If you enjoyed this post, sign up to receive free updates by email here so you don’t miss any future Almost Savvy social media updates and news. ” I’m pretty sure he had something else in mind.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar. Social Commerce.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.
How to Use Google Hangouts On Air to Run Your Next Webinar
Convince & Convert
DECEMBER 4, 2014
As much as I love social media it moves fast and not every update gets seen. Now, don’t get me wrong. I’m not dropping social media entirely, I’m just focusing my efforts more on my list. Which brings me to webinars. love speaking and presenting, but I don’t love the costs associated with doing webinars. Run Your Next Webinar as a Hangout On Air.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Should we generally market webinars using eastern time?
Healthcare Social Media
JUNE 25, 2014
Interested in healthcare and social media? Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
How To Bootstrap Fantastic Social Media For Small Business
FEBRUARY 29, 2016
Let’s face it: social media for small business can be a challenge! In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. recently was on a Social Media Bootcamp webinar with Rebekah Radice for Post Planner and we covered a lot of ground for small businesses.
Social Media Efficiency for Nonprofits
MAY 8, 2012
I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively.
How to Get Ahead of This Year’s Social Media Trends
Convince & Convert
MAY 31, 2016
As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. Snapchat rolled out Chat 2.0 Smile.
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.
Association Social Media: Philanthropy Ohio
SEPTEMBER 17, 2014
We are a small organization and all the communications/marketing activities fall within our department. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Obviously there are different strategies for each social site, as well. Are they interlinked in specific ways? which is exclusive to Twitter.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Four years ago, I was invited to do my very first webinar. Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. So I had to talk from slides on my laptop.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! Twitter.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. 2.
Innovation in Healthcare Social Media
JUNE 26, 2013
ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER]. Social media platforms have transformed engagement in all areas of life, including healthcare.
How Some Big Brands Manage Social Media
FEBRUARY 9, 2012
I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. This also includes some discussion of social media management systems. Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Paid media will help you attack the right audience, get more likes, followers, views and clicks. Content Calendar Template.
The Role of Technology in Social Media Management
MARCH 13, 2015
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. It takes hours to do it all manually.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. It’s not a social network, it’s a content network with a comments layer. It’s just different expensive.
Association Social Media: National Society of Accountants
AUGUST 18, 2014
work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Of the numerous social media scheduling and tracking tools out there, Buffer is absolutely my favorite tool. Who do you report to? .
Association Social Media: ASCD
AUGUST 7, 2014
Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.