Waxing UnLyrical

APRIL 3, 2013

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live!

Vocus 212

Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Likewise, these are also the fundamental building blocks for success in social media for any organization. Stay humble.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

AUGUST 20, 2014

Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation? Know beforehand & avoid vanity metrics #measurepr.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. They use Vocus to monitor “buzz.&# With Oklahoma!,

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. So if they hadn’t done national publicity, they needed to explain how they intended to execute this.

Brands 177

Brands Vocus Blogosphere B2B 177