Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. There may also be a tendency for some PR pros to think that social media has reduced the need for SEO, as evidenced by the “SEO is Dead” memes that resurface from time to time.

Vocus 136

Vocus SEO Organization Social Media 136

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. Excel or Google Docs.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

Press Release 279

Press Release Marketing Class List 279