The Realtime Report

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

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Check In, Get Gumball: Geolocation Gets Interactive With Check’n Chew

The Realtime Report

” The gumball is effectively purchased through “social media currency.” CheckNChewShort from Tyler DeAngelo on Vimeo. Could the concept spark a new trend, pairing bulk vending with social media? That will appear on Facebook and Foursquare. Why the gumball machine? What do you think?

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Cinime Lets Moviegoers Connect Little Screen To Big Screen

The Realtime Report

Cinime Ben & Jerry’s from cinime on Vimeo. ” Yummi Media’s chief commercial officer Alistair Simpson told The Independent that “cinema only makes up one percent of our media consumption, but it’s so stable. Realtime Tools Social Media Campaigns cini.me

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

.” And NASCAR fans are are very active participants in realtime media (scroll down to the Twitter comments from NASCAR fans), so the tie-in with NASCAR may be a smart way for Bud to create an engaging connection with digitally active fans. What do you think? Will Blippar catch on with brands — and their fans?

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It’s All About.SOCIAL

The Realtime Report

Social media networks come and go. This means that www.yourbrand.social can redirect to your brand’s Facebook today, Twitter tomorrow and the social media platform of the future the next day. billion are active social media users. It’s All About.SOCIAL. By Bill Glenn. How many of us remember MySpace?

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Realtime Marketing: How To Plan For The Moment

The Realtime Report

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. His quote, borrowed from Rory Sutherland , was about social media marketing in general, but applies directly to realtime marketing: “Brands don’t have target markets, they have target moments.”. Arby’s (@Arbys) June 18, 2014.

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