Jeff Esposito

JANUARY 3, 2013

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut? If not who is your bet for the Super Bowl ?

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Lithium Social Media Compete Team 46

Jeff Esposito

SEPTEMBER 13, 2012

Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. Below is a video outlining all our picks: This post contains video, click here if you are having trouble viewing.

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Lithium Social Media Video Comments 42

Jeff Esposito

OCTOBER 11, 2012

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info).

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Lithium Social Media Team Data 42

Jeff Esposito

SEPTEMBER 27, 2012

While it is estimated that their call at the end of Monday Night Football impacted bets by up to $150M , they also wreaked havoc on my weekly picks using social media buzz. If you are new to this series of picks, you are probably wondering what I am rambling on about in terms of social media picks of NFL games.

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Social Media Lithium Overview Video 37

Jeff Esposito

JULY 12, 2012

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy. Why should anyone care?

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Social Media Communities Organization Examples 43

Jeff Esposito

FEBRUARY 8, 2012

This post contains video, please click here if you cannot view. So I was very happy to stumble across him writing a book with Erik Deckers, while searching for Bullshit Social Media on Amazon, aptly titled No Bullshit Social Media. executives looking to learn more on social media (sans rainbows).

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Social Media Review Video 42

Jeff Esposito

NOVEMBER 29, 2012

Over the course of the season we have been picking games using social media buzz ( full data method here ) and matched it up against a friend in the social web who picks using their own methodology. So far the social media NFL picks have done pretty good with an overall 95-80-1 mark after a 9-7 Week 12.

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Social Media Course Team Data 39

Jeff Esposito

JANUARY 30, 2012

This post contains video, click here if you cannot view it. With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. If you are a college student or someone getting into the social media space, you should read this book.

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Social Media Video Review 42

Jeff Esposito

FEBRUARY 26, 2012

This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick.

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Social Media Review Case Study Study 39

Jeff Esposito

DECEMBER 20, 2010

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. It has more pop-ups than VH1’s Pop-Up Video. Image - Despair.com.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

FEBRUARY 28, 2011

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

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Case Study Study Social Media Review 34

Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). On the season, we finished with a 137-111-1 mark (.550)

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Lithium Social Media Conference Project 34

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

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Sysomos Social Media Hitwise Statistics 44

Jeff Esposito

JUNE 3, 2013

Overall, you should read this book if you: manage a social media program (PR, marketing, support). Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary' want to learn more on how to measure digital marketing. are a student majoring in marketing. like to learn.

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Analytics Review Video Marketing 49

Jeff Esposito

DECEMBER 17, 2012

(..)

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Social Media Video 44

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. Are we as a culture addicted to social media? Speaking for myself, yes, I’m addicted to social media for sure!

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Jeff Esposito

JULY 25, 2011

Believe it or not, beer has taught me a lot about social media. You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign.

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Social Media Campaign Video 46

Jeff Esposito

SEPTEMBER 11, 2012

We have also seen the Internet grow from a budding phenomenon into a fully-integrated social ecosystem. While I love social media, I am very happy that it was not around back in 2001. Here are some deeper thoughts on the subject: This post contains video, click here if you cannot view.

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Social Media Video 42

Jeff Esposito

NOVEMBER 29, 2010

Last week I was in an interesting debate in a Facebook group on social media purists. After going back and forth, I was kind of tired of typing on my computer and Droid so I decided to record a quick video. Would love to hear your thoughts… Tags: social media Debate Purist Social Media Debate Social Media Purist.

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Social Media Conversation Groups Groups 33

Jeff Esposito

SEPTEMBER 20, 2012

I know that I sure have, especially since I’ve been selecting each week’s winners using buzz from social media plugged into some math formulas ( click here for more info). Below is a video of this week’s selections: 2012 NFL Week 3 Picks. Social: NYG, CHI, CLE, DAL, MIA, SF, NO, WAS, DET, IND, ARI, ATL, DEN, PIT, BAL, GB.

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Social Media Compete Team Video 43

Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Unported License.

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Social Media CoTweet CoTweet Creative Commons 31

Jeff Esposito

SEPTEMBER 5, 2012

To kick off this year’s NFL season, I am going to continue with last year’s tradition of using social media to predict this year’s weekly winners ( click here for full methodology) against a group of friends who will use their own methodology to predict the weekly winners. Do you think you could pick ‘em better?

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Social Media Social CRM Groups Groups 42

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Social Media Marketing Overview ROI 20

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

OCTOBER 22, 2012

Pick up this book if: you are in support and want to add social. you think support has no hand in social media. you are an executive and are wondering who should be in on social media decisions. Below is my full review. you want to learn to be more customer-centric.

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Review Video Team Groups 37

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

DECEMBER 1, 2010

Over the past few weeks, I have been noticing a good number of posts on social media that were either an attack on an industry pundit, so-called A-listers or just straight up self-loathing. After all the root of social media is social and many folks are all about making the web a more open place.

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Social Media Groups Groups Industry 30

Jeff Esposito

DECEMBER 22, 2010

Earlier this week, I posted the Social Media Venn Diagram , but forgot to mention where I fit into it. Here’s a quick video telling you where I see myself. Where do you fit?

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Diagrams Social Media Video 30

Jeff Esposito

SEPTEMBER 20, 2010

Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video). Enjoy this post? Thanks for visiting!

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Review Video Creative Commons Disqus 34

Jeff Esposito

NOVEMBER 21, 2010

I love this video : Thank you Danny Brown for passing along. Tags: social media Punk Punk Rock SM = Punk Social.

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Social Media Video 30

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success. Using Social Media to Pick a Super Bowl Winner.

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Lithium Social Media Film Metrics 32

Jeff Esposito

JULY 5, 2011

While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong. A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog.

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Review Video Small Business Social Media 32

Jeff Esposito

OCTOBER 11, 2010

So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media , I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. Tags: Book Review Book Brains on Fire Video book review. You just need to listen and engage with the people.

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Review Video Social Networking Team 27

Jeff Esposito

JULY 12, 2010

« Previous Post Next Post » [link] Tweets that mention Lynchpin, a video book review | Jeff Esposito’s Blog — Topsy.com [.] Kelly Misevich said: I'm reading this after I finish re-reading One the Road RT @jeffespo: Lynchpin, a video book review [link] [.] Cartoon of the day Five for Friday 09.24.10

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Review Video Banking Creative Commons 23

Jeff Esposito

OCTOBER 7, 2011

This is a special vacation video edition of Five for Friday. .

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Video Social Media 34

Jeff Esposito

DECEMBER 7, 2013

One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie' Everyone did one at some point or time in the year, some folks should have shown some restraint, but alas is the selfie.

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Airlines Video Social Media Company 42

Jeff Esposito

MARCH 13, 2011

This post contains a video, please click here if you can’t view.

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