Atom Thought
AUGUST 31, 2010
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?
Atom Thought
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
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Atom Thought
MARCH 16, 2009
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.
Atom Thought
JANUARY 18, 2010
I have been visiting various management institutions to speak on social media and digital marketing. professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. But today I am not going to talk on this subject. who to trust?
Atom Thought
NOVEMBER 26, 2008
Related Posts: World's 1st NRI Video Talent Hunt! Social Media Experiment by Ford Fiesta! CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Marketing and RoI Recession? Not for Social Media Marketing!
Atom Thought
AUGUST 18, 2012
How Social Media is changing brand communication paradigm World’s 1st NRI Video Talent Hunt! How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation? Related Posts: ebay X.Commerce & If Indian eCommerce has Missed the Bus? 10 Digital Trends to Observe in.
Atom Thought
FEBRUARY 8, 2012
While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. Related Posts: Social Media Marketing and RoI World's 1st NRI Video Talent Hunt!
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