Social Media and URL - Social Media Informer

The Best Social Media Analytics Tools for Publishers

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Social Crawlytics. Share Counts by URL. Having one is worth the investment. SimpleReach.

Analytics

Analytics Publishing Social Media Tools

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing

Publishing Questions Social Media Activities

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

MAY 15, 2009

So the bottom line is, the NYT SEO team strongly advocated the use of permanent 301 redirects from all IHT.com URLs to the corresponding new URLs on NYTimes.com, and they are continuing to do what they can internally to get this implemented as soon as possible. What Horrible Things Did Time Magazine Do in 1964?

URL

URL Syndication SEO Press Release

Link Building Tactics for Publishers

Adam Sherk

MAY 14, 2013

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. Recommended Tactics.

Publishing

Publishing Module Syndication Badge

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

APRIL 30, 2013

Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. The basic functions are free. Pinterest Tools. Finding Mentions and Links.

Blogger

Blogger BuzzStream Influencer Tools

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Press Release

Press Release Social Media Syndication Hosting

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories

Issues

Issues Publishing URL Syndication

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites

Sites News Syndication Content

Make the Most of Your Retweet Buttons

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication

Syndication URL Press Release SEO

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release

Press Release Twitter URL RSS

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication

Syndication Yahoo SEO News

The Fastest and Slowest News Sites in 2012

Adam Sherk

APRIL 24, 2012

Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. So the US URLs were used in the comparison.

Sites

Sites News Yahoo Comparison

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I like it.

Tumblr

Tumblr Engagement Press Release Syndication

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEPTEMBER 11, 2012

Successes like significantly increasing YoY non-branded search traffic or effectively leveraging social media for SEO are actually really cool. Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs. 5 Ways that Social Media Impacts SEO. “Aaay!” ” Fonzie, Happy Days.

SEO

SEO Wikipedia Project Creative Commons

The Top News Sites on Blekko

Adam Sherk

NOVEMBER 2, 2010

To access Blekko’s SEO data for a domain or a specific URL click the “seo” link within Blekko’s search results: Or simply type the domain or URL into the search box followed by “/seo”: You can also access the SEO data through the Blekko toolbar. The Most Common Causes of Duplicate Content on News Media Sites.

Sites

Sites News Postrank SEO

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

SEPTEMBER 28, 2011

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention.

Facebook

Facebook Journal URL News

Google News Optimization Tips

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap.

News

News Google Tips Press Release

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

OCTOBER 7, 2014

Plug a competitor’s domain (or your own) into SEMrush and you’ll get a data dump of thousands of keywords that it has top 20 Google visibility for, as well as the specific URLs that are ranking. There are a wide range of tools for monitoring trending topics and content performance in social, too many to try to cover here.

Analysis

Analysis Research Trends Tools

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content

Content Aggregator Press Release Syndication

Real-time Search Optimization for News Sites

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites

Sites News Yahoo Engineering

Hearst Skiff Reader Looks Cool

Adam Sherk

JANUARY 7, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week. I hope the much-discussed digital media consortium with Hearst, Time Inc, Condé Nast, Meredith and News Corp works out.

Press Release

Press Release Syndication Blogroll iPad

The Daily Show Visits The New York Times

Adam Sherk

JUNE 12, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Daily Show Visits The New York Times by Adam Sherk on June 12, 2009 I couldn’t resist sharing this great video from The Daily Show of Jason Jones visiting The New York Times. What Horrible Things Did Time Magazine Do in 1964?

Press Release

Press Release Syndication Blogroll Foursquare

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

FEBRUARY 9, 2010

What else can news sites do with Foursquare and other forms of location-based social media? Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines?

Foursquare

Foursquare Badge Press Release Syndication

Google News Now Recrawling Updated Articles

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example. What Horrible Things Did Time Magazine Do in 1964?

News

News Google Syndication Press Release

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News

News Module Widget Facebook

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { 4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post !

Syndication

Syndication Press Release SEO Publishing

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

OCTOBER 14, 2015

The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. Regardless, streamlined templates is where things are heading so it is important to experiment and learn how to make the most of it.

SEO

SEO Syndication Marketing NoFollow

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Related posts: Google News Wants Title Tags to Match Headlines?

News

News Publishing Google Press Release

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release

Press Release Digg News SEO

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Aggregator

Aggregator Content Syndication Journal

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

NOVEMBER 11, 2010

Breaking news and trending topics – when news is breaking or a topic is trending in search and/or social media, maximize the visibility of your related content by coordinating promotion through Twitter and other social vehicles. Tags: Social Media. Related posts: Diversified Twitter Strategies for News Sites.

Industry

Industry Social Media URL Module

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. www.facebook.com/nytimes): That is a missed opportunity.

Sites

Sites News CPM Facebook

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

DECEMBER 16, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). Do my publishers need to use rel=&# canonical&# ?

Syndication

Syndication Publishing URL Yahoo

Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now.

SEO

SEO Hitwise comScore Adwords

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

JANUARY 16, 2013

Improper URL structure – Google News requires that articles be published on unique, permanent URLs that contain at least three digits. you still need descriptive, well-balanced headlines for Web search, social media and even for news search. But as I covered in Google News news_keywords Meta Tag: More Cons than Pros?

News

News Google Embedding How To

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

MAY 1, 2012

These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation). It can even be things like increasing follows/likes/+1s to help with social media efforts. Related posts: SEO and Social Media for Publishers: A Low-Rent Infographic.

Metrics

Metrics SEO Publishing Analytics

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

DECEMBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments.

Google

Google Health Care Press Release News

What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

SEPTEMBER 22, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Press Release

Press Release Issues News Wikipedia

Adam Sherk

The Best Social Media Analytics Tools for Publishers

8 Social Media Questions Publishers Should Be Asking Themselves

Trending Sources

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Link Building Tactics for Publishers

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Where Do You Want Your Social Media Press Releases to Live?

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

The Most Common Causes of Duplicate Content on News Media Sites

Make the Most of Your Retweet Buttons

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Yahoo News Syndication: Attribution Links Not SEO-Friendly

The Fastest and Slowest News Sites in 2012

Newsweek on Tumblr: Good Effort, Needs More Engagement

What Famous TV Catchphrases Can Teach You About Enterprise SEO

The Top News Sites on Blekko

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Google News Optimization Tips

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Borrowing Content Was Happening Long Before Blogging

Real-time Search Optimization for News Sites

Hearst Skiff Reader Looks Cool

The Daily Show Visits The New York Times

Foursquare and The New York Times Archive Would Be a Great Match

Google News Now Recrawling Updated Articles

An Early Look at Facebook Open Graph Protocol Integration on News.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

8 Critical SEO and Digital Marketing Opportunities

Does Google News Sitemaps New Format Help Publishers?

Top 10 Reasons The New York Times is Really Putting up a Paywall

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Myths Keeping Social Media out of Regulated Industries

Which News Sites Have the Most Valuable Facebook Pages?

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Editorial SEO Tactics for the Newsroom

The Most Common Google News Errors and How to Avoid Them

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

What Horrible Things Did Time Magazine Do in 1964?

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