Direct Marketing Observations

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The cult of social media celebrityism

Direct Marketing Observations

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Social media can do that. Call it “social media celebrityism&# if you will.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Throughout all the major social media platforms and channels of course. UGC (user generated content) can, in some cases will, bring the big brands to their knees. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. And it wasn’t pretty.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

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Content-The Struggle is Real

Direct Marketing Observations

Content resets every day and UGC (User generated content) is the clear winner. That’s right, the users , their behavior, and social media sites as a whole have evolved. The real question though is, have brands evolved along with the social platforms? That equates to 350 million photos per day. See my point?

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10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. 3) I came across this post of 35 Great Social Media Infographics and I like it for 2 reasons. I was taught well. Kinda fun.

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