Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

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Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start.

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Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

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Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. I actually think so.

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Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. 4 years ago, I did not have anything remotely close to this type of network. I can help you, I know a few good people there.

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Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. I’m more of a black and white type. I like to distill things down.

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Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

OCTOBER 12, 2010

As soon as people got wind of the new logo, and when I say wind, I mean a viral, ebola, swine flu type. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. What do we do?

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Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JANUARY 29, 2010

Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? What are they? Then you blink.

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Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? So how, as a parent, do we deal with the firehose that is electronic communication, that is social media?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 5, 2010

I was driving into Pittsburgh today to meet with a couple of clients and I was on the phone with one of my friends who told me that he had been talking with a local ad agency about social media. Before I cut to the chase, the agency is a major player in Pittsburgh but by no means a social media player.

Social Media 156

Social Media Conversation Meeting Types 156

Direct Marketing Observations

APRIL 21, 2010

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. Accountability-Social media has now made everyone accountable for what they do and what they say now. Yet children do not realize the larger implications of their online actions and interactions in social networks.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? We talk or you hear all the time about C suite alignment in order to drive some type of momentum in rolling out social media, but has anyone ever explained or told you about the soft skills that are needed to get you over the top?

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Skills Social Media Company Posterous 170

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

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Consultant Company Social Media Remix 159

Direct Marketing Observations

NOVEMBER 17, 2011

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of. But those types of posts were easy to write and easy to read.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JULY 6, 2011

It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it? But what if we say you are a “social company”? Sometimes I’m not so sure I always know what that means. Value drivers.

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

FEBRUARY 2, 2010

( Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. Executives are turning FUD around and using it on their own organizations with regards to the use of social media. So what does this mean to social media champions inside companies?

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. So where does that leave companies?

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

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Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. Find out how visible it is on the social web- How Sociable. 2) Always wondered about the “other&# social sites that might be out there? Well here’s a list of a 101 social media websites. 10) Lastly, here is a lesson in social media.

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RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

NOVEMBER 16, 2010

So how does the apply to social media marketing or even digital marketing? Through social media? Engagement through social media? I think sometimes we confuse social media impressions as a KPI. Tags: Marketing Social Media marketing. Example #1. Would we call that enagagement?

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Engagement Buy Social Media Cost 159

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MARCH 23, 2010

In fact what this simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t necessarily play in, though they have added an LBS type feature as of late. The American Cancer Society tweets about cancer research, specific types of cancer news, and information.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. The email was a general, &# Oh Sensei, What is the path&# type of inquiry. It opened my eyes to the power of connections, the power of having a direct type of access to someone who you might have thought was inaccessible.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MAY 10, 2011

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. For now on, I’m going to call it Voice of the “social&# Employee. Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

SEPTEMBER 1, 2010

Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. And it revolves around social media and drum roll please…Conversations. Call it the short cut of social media, or the “new reality&# of social media, but it’s as simple as this.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

APRIL 19, 2010

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. Make sure you have already typed in a search term and then see what happens. Google Replay. Time elapsed: 30 seconds.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

JULY 26, 2010

Depending on your background and skillsets, the early days of social media for a lot of us, were so wonderous and so filled with curiosity. We told whoever was listening about it, and even those who might not have been listening, how cool and powerful this thing called social media was. We blogged about it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

AUGUST 25, 2011

Digital for those that can’t disconnect, resembles some type of ambient ubiquity which they cannot separate themselves from for any extended period of time-like 2 days. This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JANUARY 17, 2012

It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. There might be the sense of obligation to participate.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. Plus they sell a frivolous type of product. Tags: Marketing seo social media marc meyer consulting economy.

Wiki 170

Wiki Consultant SEO Flickr 170