Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 10, 2013

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Cookie Monster’s Twitter Account Is Hilarious. New Year…new you for content marketers. — SS.

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Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Twitter Blog: Celebrating #Twitter7. " Today is Twitter's 7th birthday, which we observe on the day @jack first tweeted. Gartner: Fake social media reviews.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

APRIL 24, 2018

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

MAY 12, 2013

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Mothers'' Day advice from Twitter. Related posts: HMV’s twitter nightmare. crowd rank.

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Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. Ottawa’s Twitter top 20 for 2012. 17 essential social media guidelines to follow. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. October’s most popular posts. Click here to start to receive my newsletter.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Only a fool would stiff a lawyer. Related articles.

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Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

APRIL 1, 2012

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Twitter Popularity ( Grader ). Twitter Influence ( TweetLevel ).

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Twitter Influencer Newsletter List 327

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

FEBRUARY 24, 2013

February 24: this week in social media. Related posts: Study shows social media drives sales. Social media demographics. Authors and Social Media: What Works? View more lists from Sherrilynne Starkie. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts.

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Social Media Retail Newsletter Study 279

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. This list was compiled using Twitter Grader. So readers, please feel free to let us know if you agree with Grader’s assessment of Ottawa’s Twitter Elite and if not vote on who you think should be included. Search plus your world.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 20, 2012

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Email marketing goes social. Related posts: Managing personal relationships online.

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Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

FEBRUARY 5, 2012

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Perhaps people are just getting better at using Twitter to build influence?

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Twitter Influencer Newsletter List 361

Sherrilynne Starkie

DECEMBER 4, 2018

Instead you use smart social media tactics that put your funding announcement front and centre with your target demographic at the exact moment they are focused on the issue…say at huge charity musical festival featuring some of today’s biggest global stars and celebrities. Twitter Success. Source: Facebook. Nope, not anymore.

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Education Hosting News Conference 341

Sherrilynne Starkie

DECEMBER 7, 2009

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Twitter is alive and well in Canada. An Integrated Digital Media and Marketing Framework.

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Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com.

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Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. But, Twitter is alive and well in Canada.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Listly by Sherrilynne Starkie. Happy New Year! Jan 03, 2018.

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. In Ottawa, we have Inspector Uday Jaswal now using Twitter.

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Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Twitter introduces new candidate labels. followers . Follow List.

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Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

NOVEMBER 7, 2012

His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement started out on Twitter only after he realised that people were mentioning him there. “I As a result his Twitter feed is a tsunami of news.

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Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

DECEMBER 30, 2012

Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. Twitter’s Biz Stone speaks.

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Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Now, business users on Instagram can schedule updates with ease and security as the social network has added new API functionality. Sponsored Moments come to Twitter. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

MAY 19, 2013

Finally, a video that reveals the power of social media and why it’s changing us all! What the hell is social media? Headline YouTube Facebook Google Social Media Social network Twitter' Related posts: Betty White flogs insurance via YouTube. Measuring influence online. Related articles.

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Video Insurance YouTube Social Networking 312

Sherrilynne Starkie

MAY 18, 2013

This week we saw the return from space of Astronaut Chris Hadfield who is now arguably one of the most famous Canadians the world has ever known, thanks to Twitter. Hadfield boasts more than 751,000 Twitter followers, more than half million YouTube views and has a Klout score of 86. Thank you reminding us of the magic of social media.

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Klout Wikipedia YouTube Education 281