Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

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Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 18, 2012

How hard can this social media stuff be? In the social media space everyone is trying to skim some green off the cash cow. Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action.

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Social Media Press Release Conference Class 47

Jeff Esposito

APRIL 1, 2011

Social media is what you make of it. As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. Yet, social media is still impersonal?

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Social Media Hotels Travel Delicious 42

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. That is great for the industry and clients hungry for coverage, but social media also has a dark side.

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Social Media RSS Reputation Industry 47

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. US companies average 5.3

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Social Media Sample Samples Survey 41

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. million Twitter users ( Media Bistro ). They are the drivers that keep you in business.

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. Social media is something that no one can truly own. Boston’s Boloco does a great job of this using Twitter and foursquare. It’s true in my case at least.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Are we as a culture addicted to social media?

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Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away.

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Social Media Discount Training Team 20

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.

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Jeff Esposito

AUGUST 10, 2012

Visual Service can be Proactive Customer Service – interesting take on using visuals in social media support from Michael Pace , a really smart dude in the support space. The Boston Social-Media Shake-Out has Arrived – Jeff Cutler is one of the smarter dudes I know in the social space and makes a really BIG point around jobs in social.

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Social Media Delicious Study Research 39

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

MAY 2, 2012

Immediately following the goal Ward, who is a black Canadian player, was the target of irate fans using racial epitaphs and slurs on Twitter. After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable.

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Twitter Privacy Social Networking Price 44

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Enjoy this post?

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Jeff Esposito

FEBRUARY 14, 2011

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in.

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Social Media Research Company Hitwise 56

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

FEBRUARY 9, 2012

Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

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Twitter Social Media Campaign Company 32

Jeff Esposito

APRIL 27, 2012

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. Seven truths about online influence – the word influence is dropped a lot in the social media space. Any big weekend shindigs planned?

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Blogger Twitter Influencer Review 36

Jeff Esposito

MAY 25, 2011

A few weeks back, pundits noted that Twitter had its moment. The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. This post originally ran on PR Breakfast Club , but I wanted to share with you in case you missed it over there.

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Social Media Policies Training Guidelines 38

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

MARCH 28, 2011

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for. Realtime feedback=realtime AWESOME. I’ve moved up, moved on.

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

JULY 27, 2012

this is a pretty good read from Nichole Kelly over on Social Media Explorer. Greek athlete ousted from Olympic Games for Twitter comment – since the Olympics start today, I wanted to show that not only Americans are dumb on Twitter…. Hopefully you all have some good plans and I look forward to reconnecting next week.

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Twitter Facebook ROI Training 38

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

SEPTEMBER 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Twitter X-Factors Written on September 6, 2010 by Espo in Twitter Exact Target and CoTweet put out this report ( click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report. Unported License.

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CoTweet CoTweet Twitter Creative Commons 27

Jeff Esposito

JULY 5, 2010

Home About Archives Press Clips Suggested Reading Real-Time Twitter use by Wheat Thins Written on July 5, 2010 by Espo in Twitter , Viral Video I saw this video kicking around Twitterville and needed to share. This post was mentioned on Twitter by Social Media Insider. 1 Comment - Leave a comment!

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Twitter Creative Commons Disqus Influencer 30

Jeff Esposito

MARCH 21, 2011

Earlier today, Twitter turned the ripe old age of five. Whether it’s manning the corporate account or hopping in chats, Twitter allows me to constantly connect with people and learn without having to be in a classroom. Many people ask me why I do it and to be honest I am addicted to the real-time engagement.

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Jeff Esposito

SEPTEMBER 23, 2010

« Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] This post was mentioned on Twitter by jeffespo, jeffespo, Alltop PR, JobShoots, JobShoots and others. 1 Comment - Leave a comment!

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Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

JANUARY 3, 2011

Soon after I received this Tweet from someone who I have never met, but am grateful for: @ jeffespo call wholefoods on memorial drive @ WholeFoodsRVR December 24, 2010 1:19 pm via Twitter for Android mmc4999 mmc. Shortly after the local Whole Foods store responded: @ jeffespo we do have the elusive #infinium but they are going fast.

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Jeff Esposito

FEBRUARY 21, 2011

Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an.

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Social Media Social Networking News Twitter 55

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What do you think of the new Twitter? Written on September 16, 2010 by Espo in Twitter Over the past few days, we have heard some interesting things about Twitter. Cartoon of the day Five for Friday 09.24.10 Unported License.

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