Janet Fouts

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar. Social media analytics. Agorapulse.

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10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form.

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Social media is not a weapon

Janet Fouts

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. Or the mega Twitter user who spoke the magic words: “Do you know what Twitter is? Because I have over a million followers on Twitter.&# Not entirely anyway. When did we become so rude?

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Social Media is Not a Direct Sales Channel

Janet Fouts

In these days of social media they Google and search social networks to find out more about a prospect before they even call them. Good sales relationships are nurtured, and the beauty of social media is the ability to nurture many more leads in one day than you possibly could face to face.

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There Is No Free Social Media For Business

Janet Fouts

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Still, as far as participating in social everybody wants to play, but nobody wants to pay for it.

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Social Media Efficiency

Janet Fouts

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. While I think there’s truth to that, I’d also point out that Musk has 148,000 followers on Twitter.