Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do? And it’s simple really. Own the data.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

DECEMBER 1, 2011

They fear an employee that waxes on about their company in a negative manner off hours on Twitter or Facebook, or they fear the customer that complains about their company or number (2a) they fear the competition doing more with social media than they are. But why can’t organizations just move forward with social media?

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

JULY 29, 2010

Some of us are tasked everyday with telling people how great social media is and how transformational it can be. All someone has to do is a common search on some common perceptions of social media and you get the following. 10 Ways Social Media Is Changing Our Lives. Social Media can be a game changer.

Social Media 199

Social Media Yahoo Google Twitter 199

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 1, 2011

About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?&# And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t work. How can people spend so much time on Twitter. Twitter has no value.

Twitter 164

Twitter Course Questions Social Media 164

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Tweet on Twitter. One might say, “Do we really need to&# ? and you know what? Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. How to Fail at B2B Social Media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

FEBRUARY 1, 2011

But let’s talk about social media icons. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. It’s 2011 and brands are going all in when it comes to social. For example.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. A Mashup of traditional media, YouTube and Twitter-Love it! Tags: mashups social media Old spice social media mashup. The Old Spice Man shot YouTube videos in response to people’s Tweets. It’s brilliant.

Mashup 205

Mashup Social Media Marketing YouTube 205

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. I actually think so.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JUNE 1, 2010

I was reading the post 7 social media truths you can ignore this morning when I was struck by one of the last things mentioned in the post which said, Provide Value. What does that look like in the online world of social media? Tags: social media Marketing marc meyer roi value relationships. The snored.

Social Media 189

Social Media ROI Course Team 189

Direct Marketing Observations

AUGUST 19, 2010

In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. The essence of social media-talking to people. It’s why we gushed about social media in the first place. The effect? It felt good for starters. The connections.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

APRIL 16, 2010

About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. People need to make money with this social media stuff and hopefully it is not a model based on traffic/advertisers. This is only the beginning.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. And Todd Defren lastly writes about moving the needle on Twitter. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 14) Social media is dead anyways.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? In social media, is it possible that what they are saying is fresh? Why does history repeat itself even in social media? How many times can we read the 10 ways to use Twitter for your business? We’re hoping for fresh.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? What are they doing with social media that you are not? Is that creating a Facebook page just to satisfy the critics and the bashers?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

AUGUST 30, 2010

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. If we would have been able to use Twitter and Facebook specifically, would that have helped emergency services? None of us did.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

FEBRUARY 10, 2011

Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network?

Social Media 214

Social Media Social Networking Twitter 214

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JUNE 21, 2010

Using Twitter to Grow Your Business. Twitter describes itself as “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” This free, one-hour session will cover how to: Establish and build your Twitter presence. Live Webcast June 23, 2 PM ET / 11 AM PT.

Twitter 148

Twitter Web 2.0 Small Business Startup 148