Dave Fleet

FEBRUARY 2, 2012

Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular? Social media is not the end goal.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Hub and spoke? Decentralized?

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

JUNE 24, 2010

magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

JUNE 14, 2011

This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ).

Twitter 403

Twitter Social Media 403

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 15, 2011

Get the perspective of an early public sector adopter of social media. I remember a couple of years ago, when Marin first discovered social media through a member of his communications staff. Marin was one of the first officials in the Canadian public sector to use social media to engage in a real dialogue with citizens.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Think of your own Twitter stream. Is that knowledge the same as the impression you relay on social mediums? Is this the approach of all agencies?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

AUGUST 15, 2012

Sends Small Businesses to the Top of Social Media for $790 Per Month. On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

OCTOBER 14, 2012

From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. Michael could name-check some of the first wave of social media pioneers as friends, and was himself an early social PR pioneer. I knew Michael both as a friend and as a colleague.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

NOVEMBER 17, 2010

For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. Twitter profile search: Improved integration with Twitter allows you to quickly search for Twitter user names and have user profiles pop up within the console.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

SEPTEMBER 24, 2010

Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. For people in that bracket, UnMarketing is an easy and enjoyable read.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. In particular, we’ll consider: What is the best way to structure social media within a company?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JULY 5, 2010

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. They offer the potential for increased understanding of the latest trends. What does this mean?

Statistics 332

Statistics Study Report Trends 332

Dave Fleet

JANUARY 17, 2011

Once again, I reached out for suggestions – this time to people on Twitter. Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. I also reached out to you – the readers of this site – for suggestions on what to read, and they obliged.

List 382

List Banking Flickr ROI 382

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

OCTOBER 29, 2010

As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. The continued rise of Facebook community managers.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Social media objectives vary.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

MARCH 8, 2012

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

FEBRUARY 21, 2011

TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review. In the latest turn in the UberTwitter tale, Twitter has reinstated several UberMedia apps, saying that steps have been taken to address the ToU violations. Rudimentary but another example of how location-based services can prove valuable.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

OCTOBER 4, 2011

As someone pointed out to me on Twitter, Google “good communications plan” and this post is the top result. While best practices around plan development will, I’m sure, evolve over time, this series should remain helpful for a long time. Optimize for search.

Content 279

Content Applications Sites Process 279

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MARCH 17, 2011

Twitter got its big break-through at SXSW in 2007. Don’t feel that you always have to be in sessions. As I mentioned above, take advantage of the opportunity to get out, meet new people and make new connections. No breakout companies this year. Foursquare arguably did so a couple of years later.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Guess which he works for. Didn’t people ever learn how to play nicely with others?

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. What impact did these social media indicators have on brand awareness, preference, and sales?

Google 361

Google Marketing Apple Analytics 361