Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

APRIL 19, 2011

Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just.

Twitter 222

Twitter List Small Business Social Media 222

Akamai Marketing

MARCH 22, 2013

Tweet “How can I get Twitter followers fast?” I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. But after stomaching that description, I asked WHY they would take 10,000 fake Twitter followers? You’re the Twitter equivalent of the $30,000 millionaire.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. What if the headline is “8 ways to make 1 million dollars using Twitter&# bet that would get shared. After all, isn’t that the promise of social media?

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Talk about making Twitter Karma work for you! But they may feel they know you or your company.and isn’t that the point? Be kind and they’ll be kind back.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Some social media influencers were first-time bus rides.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

MARCH 22, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Buy 174

Buy Brands Twitter Feed 174

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. So why do it at all?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2012

I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. We do have great restaurants here who aren’t active in social media, but what fun is that?! Soul @pacificsoul.

Mashup 156

Mashup Social Media Upcoming Energy 156

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. Case Study Vent branding strategy Twitter' It sparked furious cries of racism.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Enter: PostRank. What I wish they would improve: Again, the data can’t be exported.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 7, 2011

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. Is creating “Circles&# to limit conversation the essence of social media?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

SEPTEMBER 13, 2011

Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities are personal.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 29, 2011

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. to share content from other Social Media Club members. Why bother with these services?

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Maybe your looking for a link on a particular topic, but it was shared weeks ago and you know you can’t access it through Twitter Search. Meh’s: Could be more social: While Trunk.ly

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. We should never sit on our laurels in social media. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 22, 2011

It appears as though the dust has settled and its a new day in social media management. There are some very handy and cool features in the new Sprout Social, here are my faves: Contact History. This is one reason why I think Sprout Social is trying to move into the social CRM space (I’m hoping and praying they do).

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media. That’s why no one “owns” social media.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159