Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Trackur made its name as an affordable alternative to the larger social media monitoring tools.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I’m focusing specifically on profile analysis as opposed to Twitter tools for other purposes.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

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Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Adam Sherk

Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. 2nd Quarter: Topsy Social Analytics. Which team is making the most impact on Twitter?

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? Too bad the teams aren’t choosing to directly engage their fans via Twitter.

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