Waxing UnLyrical

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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments. ‘Ink’ is printed in edited media – well considered.&#.

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