Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MAY 25, 2013

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? How many media guides did you create? If you pitched media, was it local, regional, or national?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

SEPTEMBER 4, 2013

Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine. Stop the weekly meeting to discuss your Tumblr editorial calendar? Really effective social media goes beyond content and builds real relationships with real people.

Brands 96

Brands Tumblr Syndication ROI 96