Small Business Mavericks
JANUARY 20, 2014
As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. Social media is about audience engagement.
Small Business Mavericks
AUGUST 9, 2011
A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Word of mouth advertising is essential, but in the future that word of mouth will travel via social media.
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Small Business Mavericks
NOVEMBER 29, 2013
Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets dominate travel and local. Mobile Marketing for Small Business mobile advertising mobile search smartphones Social Media tablets'
Small Business Mavericks
MAY 15, 2014
Social media marketing tends to have a global outlook, but it is built on a local foundation. Time zones are a symptom of modern technology because when you didn’t travel fast, you didn’t need to have them. All the strategies and techniques of social media marketing are worthless if the trust is not there.
Small Business Mavericks
JANUARY 30, 2014
As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. Social Media Pinterest' They’re calling it Interests. It’s a simple concept, really. The idea is to provide broad categories for users to place their pins. Celebrities.
Small Business Mavericks
JUNE 4, 2013
Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Social Media e-commerce Pinterest Rich Pins' This is just a start to the Rich Pins addition. There will likely be other pins coming in the near future.
Small Business Mavericks
SEPTEMBER 25, 2015
The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). For e-mail engagement, the lodging and travel sector leads the way with a 56.7% unique open rate. In fact, they go on to say about U.S.
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