Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

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Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Here are top social media news stories for this week. Suggested lists could be places you'd like to travel to or a simple to-do for the day. Sherrilynne Starkie. followers . Top Five: Google Analytics introduces new 'Audiences' report. Listly by Sherrilynne Starkie. Must-know info for marketing communications pros. Embed List.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Marketing Social Media banner ads Marketing and Advertising native advertising' Infographic by Sharethrough. Related posts: Instagram or Vine? Related articles.

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Canada’s most trusted magazine

Sherrilynne Starkie

They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.” In addition to the magazine, Canadian Living has a digital audience of 2 million, social media channels and email databases. million readers.

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Instagram announced new designs in Explore

Sherrilynne Starkie

The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. Instagram is introducing new designs in Explore to improve the discovery experience. IGTV” and “Shop” shortcuts are pinned to the front of the bar.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. Sherrilynne Starkie. followers .

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