Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

MARCH 9, 2009

This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! But wait – I also practice Social Media on the job for a few hours a day.

Social Media 191

Social Media Hubspot Travel Study 191

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts: Social Customer Support: AT&T is doing it Right!

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Scobleizer. SharePoint. sharing knowledge. simplicity.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 11, 2008

travelling go hand in hand. Life Travel Guide : Finding the best locations in a world as. virtual travels. Educators : A Network for Educators using Social Media to teach. Library Learning : Network for library learning professionals (Ning, Lori Reed ). professionals). Ning, LoquellaGirl). Exchange ideas.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

OCTOBER 14, 2008

iGuide on user generated travel sites. cartoon heart on learning to listen: how pr can join the social media conversation. Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector. find & friend me. brightkite.

Types 113

Types Conversation Badge Journal 113