Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. How do I justify social media?

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. What is the importance of SEO?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Free Social Media Monitoring Tools.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs. Social Media.

TweetBeep 267

TweetBeep Trendrr Radian6 Conversation 267

Harp Interactive

MARCH 3, 2010

Your real threats to your online social media accounts are hackers, viruses, user error, disgruntled employees and legal issues. Backing up your social media accounts can minimize this risk. It’s not likely that you are going to lose your online data anytime soon, though it is always a present possibility. TweetBackup.

Social Media 270

Social Media Vimeo Delicious Applications 270

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Social media sites (i.e. Google) – 89% using.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

NOVEMBER 23, 2009

A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. ISMA Certified Social Media Marketing Specialist for Harp Social.

Social Media 264

Social Media Flickr Tweetdeck Marketing 264

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Harp Interactive

DECEMBER 16, 2014

Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post.

Resources 285

Resources How To Feed Feedly 285

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

DECEMBER 10, 2015

Categories: Content Marketing , Social Media Marketing Tags: Instagram , Instagram Best Practices , Instagram tips , social media , Social Media Marketing Instagram is a powerful marketing tool in our increasingly visual-oriented world. Read more. ).

Instagram 150

Instagram Tips Social Media Tools 150

Harp Interactive

JANUARY 27, 2010

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. A Unique Social Community. Amplify is also a social media platform.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

OCTOBER 6, 2010

Tags: Blog Facebook Social Media Marketing Tools and Resources facebook contest facebook promotion types Facebook promotions facebook sweepstake how to run a promotion on facebook interactive contests interactive promotions social media promotions viral promotions.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

FEBRUARY 23, 2010

Not only should your web site rank well in searches for your local area or for different locations that you serve, but your social media should also include geotags to show your business as part of a community.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. Also provide a link where the visitor or follower can find more details about you; a website, a social media profile page or simply your LinkedIn profile. Always fill out the bio using keywords and phrases.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 231

Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

APRIL 20, 2010

Additionally, you can create social media accounts that link back to your website. Register for a directory management/link management tool ( RavenSEO, SheerSEO , etc.). Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking.

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

JUNE 16, 2011

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity.

Twitter 345

Twitter How To Tips Brands 345

Harp Interactive

JUNE 16, 2011

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity.

Twitter 345

Twitter How To Tips Brands 345

Harp Interactive

NOVEMBER 15, 2012

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage.

How To 292

How To Resources Tools Social Media 292

Harp Interactive

NOVEMBER 30, 2011

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found.

Hashtag 308

Hashtag Twitter How To Organization 308

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don't. Pretty powerful metrics for any type of business.

Types 315

Types Facebook Metrics Social Networking 315

Harp Interactive

JULY 13, 2010

Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools! Use a free backlink checker tool to find backlinks for the website that is currently #1 for your selected term.

Google 362

Google Hubpages Tips SEO 362