Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke? Decentralized?

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

SEPTEMBER 7, 2010

As a result, we’re seeing more and more programs based on “insights&# like: Only eight per cent of Canadians in the target demographic are inactive in social media (according to Forrester ). Using just a demographic rationale, you could propose similar social media campaigns for all of them. What do you think?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

SEPTEMBER 7, 2011

Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. You should know, clearly, what you’re trying to achieve through your social media activity, and bear that in mind at all times.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

DECEMBER 20, 2010

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Your content calendar is a specific tool for a specific purpose. Stop blaming the tool; start blaming the abusers. content social media' Content calendars are here to stay.

Content 407

Content Review Social Media Software 407

Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. People are using these tools to share experiences they have.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

AUGUST 22, 2011

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. It acknowledges that social media isn’t the second coming.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

NOVEMBER 17, 2010

Today we’ll take a look at some additions rolled-out to their Engagement Console tool. Filtering of search results by custom date: a very useful feature, especially for people working on social media audits and reports after the fact – in the past the lack of this feature rendered the console largely unusable for this purpose.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JUNE 28, 2010

leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. is firmly targeted at people those who are new to using the tools for business. Once you’ve completed your “new media university&# education, Engage! Developing a corporate social media approach.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

OCTOBER 14, 2012

From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. I spent countless hours sitting (on a massive exercise ball) in his office, as he did in mine, talking strategies and tactics, the latest online tools and trends, or how to resolve a difficult client situation.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

NOVEMBER 15, 2010

Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Tags: monitoring social media monitoring tools. This time around: changes to the Radian6 dashboard.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Your content calendar is a specific tool for a specific purpose. Stop blaming the tool; start blaming the abusers. My friend Jeremy thinks content calendars are evil.

Content 150

Content Review Software Tools 150

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Some utilize their agency as a partner; while others utilize their agency as a tool. Is that knowledge the same as the impression you relay on social mediums?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. In particular, we’ll consider: What is the best way to structure social media within a company?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. People aren’t doing things wrong; they just need to adjust to operate within this evolving media environment. Tags: communications pr public relations social media strategy.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates. Structure for scale.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. Global vs Local.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list.

Review 296

Review Radian6 Skills Course 296

Dave Fleet

OCTOBER 29, 2010

As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout. The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. It’s not about dazzling people with creative gadgets.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Social media objectives vary.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MARCH 2, 2011

Moderation - Facebook has included a robust set of moderation tools, including visibility settings (comments can be set to be visible to everyone or set so that people only see those from people in their social graph), blacklisting words and banning users. Comments then stay sync’d between the two sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Google has a bunch of great tools that marketers can use to track their efforts.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Simultaneously funny and touching, Roger Ebert’s tale of how technology has allowed him to retain his voice after losing the ability to speak is inspirational, and should make all of us grateful to live with the tools we do.

Education 256

Education Forums YouTube Social Networking 256