Ari Herzog

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

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Vistaprint’s Social Media Manager Speaks Out

Ari Herzog

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about. Conversing.

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Introducing Social Media Informers

Ari Herzog

Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer&# to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media.

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Why There is No Social Media Scorecard

Ari Herzog

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. If you are inspired to add a comment with your thoughts, please visit Why There is No Social Media Scorecard in your browser. Introducing Social Media Informers.

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When You Need a Social Media Manager

Ari Herzog

When you need a social media manager, think of me? When you need someone to analyze, recommend, implement, monitor, or otherwise manage your internet presence, from being the voice of your Facebook page to steering tweets to evaluating whether the next best tool is a surefire way to outmaneuver your competition, I want to talk to you.

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Social Media is For Me, Not You

Ari Herzog

Robert Gibbs may be leaving his job as White House press secretary but the social media tools developed during his time on Capitol Hill — namely the @PressSec Twitter account and weekly video responses to tweeted questions — will remain in place and be continued by his successor. Alternate video link.

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How Social Media Should Connect Us

Ari Herzog

While he focused on the interconnectedness of links between blogs, his description goes to the heart of what social media means. I recently started throwing out my social media rules and embracing the ripples that were always there but I chose not to see. Social media is about being social.