Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” But it struck me. Perhaps we are asking the wrong question.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

AUGUST 3, 2011

Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? In this way, I think its easier for entrepreneurs and small business owners to really be successful in social media.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MAY 24, 2011

Every once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

Tools 138

Tools Analytics Features Twitter 138

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

JUNE 27, 2011

Today, I am going to reveal a tool that you probably wished. In life, there are some mysteries. Like why do some of the great inventions remain best kept secrets?

Tools 166

Tools Twitter Social Media 166

Akamai Marketing

JUNE 6, 2011

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

Tools 146

Tools Eventful Social Media Marketing 146

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? Why bother using social media for customer service? Is your social media person this human? Do you think customer service via social media is a waste of time? What’s it all about? All this chatter about humanizing and engagement? Would you do it?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. There was no time for large scale innovation, manufacturing plants at that time had to work with the tools and time frame they were given (sound familiar?) How does Kaizen relate to social media? have when beginning a social media program.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 12, 2011

For businesses, I can see this being a good tool for an at-a-glance weekly review of social postings. Though tools like Twitalyzer offer services that are better at extrapolating the information and putting it into context over the long term. Both individuals and businesses can use Trunk.ly.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Is creating “Circles&# to limit conversation the essence of social media? Will that change? I don’t know. Google+’s culture is evolving.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. So the question then remains, what SHOULD you track on Twitter?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was shocked to see that there was no training built into the class about using social media during a diaster.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

AUGUST 29, 2011

Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. What’s your social currency? Make your employee enhancement communicate with your incentive dollars and marketing dollars. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

SEPTEMBER 13, 2011

Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. With both tools its important to have 1:1 engagement. It takes interaction, committment and it takes the right platforms to do it.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 26, 2011

I think used to think engagement was a great measurement tool. After all, isn’t that the promise of social media? When something’s interesting, people say so. When its not, well – they ignore it. Its that simple (or that complicated). I consider it an endorsement – for whatever that’s worth.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. TELL ME: If you use Sprout Social, what’s you’re favorite new feature?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? We know that humor is a powerful tool, especially in social media. Ads on social networks have a lower trust score than they do action score.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 9, 2012

This month’s “Tool Tuesday” is going out on Friday. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. I’m breaking a rule, because I am a wild and crazy rebel. Do I know how to party or what? I just couldn’t help myself.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 2, 2012

Recently, several high profile social media people have removed themselves from Klout all together. I tested this out awhile back and added the fact that I was Chapter President of Social Media Club Hawaii (SMCHI) to my offline Kred. Another interesting component of Kred is the attempt to integrate offline influence.

Klout 177

Klout Comparison Influencer Airlines 177