Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.

Company 174

Company Social Media Web 2.0 Policies 174

Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. I immediately asked my entire team to join since I wanted us to post some discussion threads and get reaction from sales people on our upcoming programs. What's the ROI to Avaya on that?

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" Said differently how do we make social part of the very DNA of the firm? Tags: social media.

Social Media 109

Social Media Conference Team Organization 109

Buzz Marketing for Technology

MARCH 9, 2009

This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. Members of my team will recognize this from their goal setting with me as I often coach them to read an hour a day of good marketing material. Throw in the weekends and that drops to 5.5

Social Media 191

Social Media Hubspot Travel Study 191

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Great question Scott and you inspired me to write this post.

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

FEBRUARY 18, 2010

As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

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Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media. This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. The following is a transcript of our conversation.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

FEBRUARY 1, 2012

So to help with this, I suggested that we use football teams as a proxy to find the right environment. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories.

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Very likely that means you’ll find them on Social Media.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

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ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Social Media Marketing and Darwin: Evolution or Irrelevance “If you don’t like change, you’re going to like. Now that’s cool. Is Sentiment Making Brands Stupid?

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

AUGUST 12, 2009

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned. With Twitter!!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. With the year rapidly winding down I am almost afraid to set any goals for next year!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Creating Engagement. Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JANUARY 19, 2010

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

MAY 30, 2012

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say. With the proper technology and the right team, they can interpret that real-time data and make mid-stream changes to campaigns so as to ensure success. Social data is a boon for marketers.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Are you over weight in Acquisition? Tweet This!

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Otherwise we hope you will join us on another Social Media Today webinar!

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example ….

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media.

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Social Media is not a campaign it’s a commitment!

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example ….

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

SEPTEMBER 10, 2009

There are 2 ways in which you can use social media to innovate when it comes to developing new products. Therefore I think the second type of innovation you can get from Social Media is Problem led innovation. Perhaps even recruit them to become part of a virtual product development team.

Products 117

Products Social Media Study Influencer 117

Buzz Marketing for Technology

AUGUST 11, 2010

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. Send this page to Print Friendly. Email this to a friend?

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

NOVEMBER 24, 2010

20,000 people for 4 hours producing tons of content – more content than I produced with all my teams around the world in a year – they exceeded in 4 hours! Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter. Now take that same dynamic and put that in front of your brand.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money.

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System Cost Team Activities 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You can’t put out a request for help from an internal team and everyone misses the tweet or posting. I think as Social Media marketers we have to get better at training. Tags: social media. The cycle of this theory has to be broken when it comes to internal collaboration sites.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

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Project Web 2.0 Module Wiki 265