Jeff Esposito

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Why your small business SHOULD care about social media

Jeff Esposito

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. million Twitter users ( Media Bistro ). They are the drivers that keep you in business.

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Global Pulse of Social Media in 2011

Jeff Esposito

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. US companies average 5.3

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Is a social media contest right for you?

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

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Five takeaways from 2013 State of Community Management Report

Jeff Esposito

When I started my career in social media and community management, I was a bit intimidated and nervous. 40% of organizations in the survey can measure the value of community managers. 50% organizations surveyed have a community playbook. Community teams are pretty small, broken down by company size (small 1.7;

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Getting to the bottom of community management

Jeff Esposito

Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community.

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Silly data, the Wicked Witch and throwing in the towel

Jeff Esposito

57% Would Not Give Up Social Media On Vacation In Exchange For A 25% Hotel Discount – man not sure how to say it, but the 57% from this survey are idiots. Vacation is me time so social takes a siesta along with me. Five for Friday amazing places social media wizard of oz' Did you know these 17 tidbits?

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Five for Friday 11.15.10

Jeff Esposito

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

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