Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Listen to social. Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

FEBRUARY 27, 2013

The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Social media users are a much bigger pool to draw from.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

DECEMBER 30, 2014

They’re social. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Let’s take a more mindful approach to marketing, especially through social media. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JUNE 15, 2017

He went on to share a lot of insights into today’s workforce, including stats like 83% of American employees are stressed about their jobs, up from 73% a year before the PriceWaterhouseCoopers survey. An astounding 13% of employees around the world report being engaged at work (Gallup).

Forums 116

Forums Company Social Enterprise Training 116

Janet Fouts

DECEMBER 30, 2011

Here’s the big deep dark secret about using social media for business; you’ve got to have discipline. People tell me 5-6 times a day that they can’t make time for social media. Now look at social media where you can break the ice and get that initial conversation10, 20,100 or thousands at a time.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

DECEMBER 23, 2010

What social sites did you join and then never use? I know, I know, somebody, maybe even me, told you that you need to protect your brand by reserving the name on a social media site so somebody doesn’t get it and use it against you or in ways you don’t want related to your brand.

Netvibes 133

Netvibes RSS Feed Feedly 133