Buzz Marketing for Technology

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. But there is urgency in getting this data is that the consumer mindset is constantly changing, and to be competitive you need to move with them and not against them.

Data 194
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Trending Sources

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Email this to a friend?

B2B 198
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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

Web 2.0 100
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Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.

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The Emotion found in Social Data

Buzz Marketing for Technology

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222
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Social Media Basic Literacy Skills In the Nonprofit Workplace

Buzz Marketing for Technology

The topics they look at are what I might call social media literacy skills. Fast forward ten years from now, and the nonprofit workplace - maybe it is only five years from now - but will social media basic literacy be on the list of basic job skills? Greg Sterling at the excellent blog SearchEngineLand.

Skills 109