Sherrilynne Starkie

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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. 3% said social media had little or no value.

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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. There’s room for optimism for the media industry too. And, although trust in capitalism is at all-time low, there’s hope.

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Free white paper: key trends of 2013

Sherrilynne Starkie

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Marketing Social Media banner ads Marketing and Advertising native advertising' Top Twitter trends for 2011. Related articles.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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Measuring the impact of Facebook video content

Sherrilynne Starkie

A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy.

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