Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? When Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect feelings to emotions. Listen to social.

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What’s your social listening strategy?

Janet Fouts

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect emotionally. Why are consumers so unpredictable?

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