Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. 87% plan to increase that investment in the next 12 months.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Free Social Media Monitoring Tools.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

Influencer 276

Influencer Bazaarvoice UGC Review 276