Social Media Case Study: Qdoba
Ari Herzog
JUNE 21, 2010
Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey&# and entering myself into a drawing to win $10,000.
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