Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

MAY 10, 2012

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com). Whatever Is Working for You!!

Health Care 284

Health Care Social Media Case Study Newsletter 284

Sherrilynne Starkie

FEBRUARY 10, 2020

There’s room for optimism for the media industry too. Disengagement with the news has slowed significantly and there’s been huge growth in amplifiers–people who share news stories via social media. That’s a boon for our journalist colleagues!

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Survey Compete Forums News 259

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. User focus.

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Trends Survey Study Metrics 276

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Marketing Social Media banner ads Marketing and Advertising native advertising' Top Twitter trends for 2011. Related articles.

Advertising 273

Advertising Comparison Travel Survey 273

Sherrilynne Starkie

JANUARY 16, 2019

It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. There are a lot of case studies and real-world stories. It’s a comprehensive guide to reaching this highly-desirable demographic.

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Case Study Study Social Media Strategy 170

Sherrilynne Starkie

JANUARY 26, 2013

There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D.,

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Study Journal Reputation Report 370

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.

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Influencer Campaign Report CPM 199

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. The 50+ demographic is the fastest growing in social media use.

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Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

FEBRUARY 23, 2013

The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. And they need be bona fide social media and inbound marketing experts. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow.

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Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

MAY 18, 2013

He uses social media to share photographs from space and shares his experiences of life on the space station as they happen. Thank you reminding us of the magic of social media. SoMed study into street protests. Hadfield Mission Specialist Canadian Space Agency (CSA) (Photo credit: Wikipedia). Related articles.

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Klout Wikipedia YouTube Education 281

Sherrilynne Starkie

APRIL 3, 2015

A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy.

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Video Content Facebook Study 150

Sherrilynne Starkie

MAY 28, 2013

Study shows social media drives sales. Facebook Featured Headline Social Media Hate speech TechCrunch Tumblr WAM' Related posts: Facebook and a harmless prank. Top tips for bloggers and brands. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Yes, @Facebook, it IS graphic violence (Trigger warning).

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. .

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

NOVEMBER 9, 2013

Related posts: A history of social media screw ups. Study shows PRs are not liars. Rob Ford: “Yes I Have Smoked Crack Cocaine … About a Year Ago” Featured Headline Media public relations Crack cocaine PR Rob Ford scandal' Brown’s ‘bigoted’ comment. PLEASE LIKE MY FACEBOOK PAGE.

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says.

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Case Study B2B Authentication Review 260

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. The optimal number of post daily?

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 19, 2014

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 21, 2018

The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. The study shows that 90 per cent of sponsored post received on average 680 likes. The study shows that 90 per cent of sponsored post received on average 680 likes. Instagram influencer marketing. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

MAY 1, 2018

Anyone can claim to be a social media expert, but it’s difficult to tell who’s the real deal and who are the fakers. Start by looking for a professional with Hootsuite Social Marketing Certification. . I’ve partnered with TRUEdotACADEMY to provide training to support people taking the exam.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. The native ads used in the study that respondents rated as being of higher quality drove also more trust; those that were rated as lower quality drove less brand trust.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 12, 2018

Think websites, social media and airport signage. Think case studies and references. Awareness — Who are you? If clients are not aware of your firm, you can neither scope nor engage with them. Branding is useful here; it’s helpful to be known as an option. Being known in advance, of course, is not a necessity.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 12, 2012

Boomers flock to social networks. Women More ‘Unfriend’ly Than Men, Says Pew Study (abcnews.go.com). Pinterest’s Terms of Service Screws Its Users… Or Maybe It’s Just Like Every Other Social Networking Site (abovethelaw.com). Teens tend not to tweet. Click here to start to receive my newsletter.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

JUNE 15, 2014

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. Not all social links deliver clicks at the same rate.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics.

News 404

News Report Software Badge 404

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Five Great Influencer Marketing Studies. New influencer marketing studies provide fresh insight into trends and best practices. followers .

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

MARCH 21, 2012

Studies have even shown that Wikipedia is almost as accurate as the Encyclopedia Britannica. Women in social media. Though the quality of Wikipedia has been questioned, the editors of Wikipedia, known as Wikipedians , are vigilant with ensuring the data in Wikipedia is current and accurate. Via: Open-Site.org.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

FEBRUARY 1, 2014

76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources.

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Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

JANUARY 25, 2014

PG Media Lab surveyed 4,770 consumers for Sharethrough. The study showed that native ads registered an 18 per cent higher lift for purchase intent and nine per cent higher lift for brand affinity than banner ads. Featured Headline Marketing Social Media BuzzFeed Content marketing native advertising Sharethrough'

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

FEBRUARY 17, 2012

Here’s an infographic summarizing the study’s findings: Related posts: Next is now: how the internet is changing us. It may not surprise you to know that women are better communicators than men, but it’s interesting that this trend holds true online too. Canada is the world’s No. Creative PR: eating a Ford.

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Report Survey Social Networking Newsletter 308