Jeff Esposito

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A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. A Case Study in Social Media Measurement: Vistaprint. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement.

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The big book of social media case studies, a video review

Jeff Esposito

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

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Have we lost civility in social media? Yes we have

Jeff Esposito

Today has made me realize that the social media echo-chamber is filled with idiots. Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. We use #fail and worst case study ever in our messaging.

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A Case Study of Social Media Awesomeness – Whole Foods

Jeff Esposito

I am fascinated by the way that the social ecosystem works and its nuances, but it’s not my only passion or hobby. Aside from all things social, I am a passionate imbiber of craft beers and home brewing. One thing that I truly love about my job is that I am passionate about it so it doesn’t feel like work. Shocking, I know.

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Has social media made you an ostrich?

Jeff Esposito

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media.

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Social Commerce Strategies: A Vistaprint Case Study

Jeff Esposito

Last month, I presented Vistaprint as a case study for social commerce. Tracking sales to your social interactions. Measuring your social output. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. Evolving your metrics. View more PowerPoint from Jeff Esposito.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.