Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media Paid Search comScore Posterous 236

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 2, 2010

Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Brand Fusion: Creative, Search and Media (4). Related Posts. Tweet This!

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Tools Posterous SEO StumbleUpon 247

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds. . - Related Posts. Tweet This!

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Marketing Review Tweetdeck Posterous 210