The Realtime Report

NOVEMBER 28, 2012

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

The Realtime Report

JUNE 20, 2014

Tumblr: 190 million blogs. via Tumblr. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular. VK: over 230 million registered accounts. LinkedIn: 300 million members. via LinkedIn. via GlobalWebIndex. via Instagram.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

DECEMBER 27, 2013

Tumblr: 162 million blogs. via Tumblr. CNET credits strategies focused on content and mobile apps ; CEO Jeff Weiner also mentions the importance of students on the platform. Social Media Statistics China iPad apps LinkedIn mobile apps social networking statistics students University Pages' via LinkedIn.

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

The Realtime Report

AUGUST 16, 2012

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

SEPTEMBER 21, 2012

Tumblr: 73 million blogs. via Tumblr. ” As Frank Reed points out at Marketing Pilgrim , Google’s approach is more about integration across a suite of services: ”Google+ is not a social network in the classic sense. Sina Weibo: over 368 (36.5 active daily) million users. via China Daily. via TechInAsia.

Social Networking 180

Social Networking Activities Google Posterous 180