Sherrilynne Starkie

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Facebook and hashtags: at long last

Sherrilynne Starkie

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.

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Native advertising is here to stay

Sherrilynne Starkie

Many high profile news sites and social networks have been offering native ads to brands for quite some time. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. Last week Yahoo and Tumblr, too, announced the launch of integrated ads. Is Native Advertising Right For You?