Forrester Consulting recently surveyed 200 US marketers about their use of social media listening and engagement. Some of the most interesting findings include: Information sourced by social media is now being used by more than 70% of B2B decision-makers. Interestingly, there is a significant uptake of companies adopting social media tactics (97%), but there is a plenty of opportunity for business returns to be improved. However, strategic social media is not being used extensively. Share this on Tumblr. Tweet This! MORE >>

Another chance to look at the social media universe, analyse the trends and make the strategies. Tumblr is another platform to watch, with major growth during 2011 and Nielson’s third quarter report putting it at #2 in the UK by page views. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UK MORE >>

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. MORE >>

Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. One in ten people switched resorts after using social media. MORE >>

There’s a catch-22 in social media for those whose job it is to stay active and informed. YouTube, Pinterest, Flickr, Tumblr, blogs – they all require different types and frequencies of attention to keep them relevant as well. Instagram, for example, is fine for Twitter, Tumblr, Foursquare, and Flickr (if you have the iPhone App as it’s not on the Android version), but it does not appear as well on Facebook as native image posts and does not update Google+ at all. Fine-tuning a social posting strategy is time-consuming but worth the effort. MORE >>