Josh S Peters

JUNE 6, 2011

Today on New Mix Marketing I did a post on The Building Blocks Of Social Media Campaigns to help you prep for the big ideas, campaigns, and spends. Many of them have great ideas, but then they fail to make a significant impact because they often lack the basics to really start and build on any momentum.

Campaign 125

Campaign Social Media Marketing Strategy 125

Josh S Peters

APRIL 21, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , eBook » Social Media for Authors, Free eBook Social Media for Authors, Free eBook Written on April 21, 2009 by Josh Peters in Social Media , eBook 13 Comments - Leave a comment!

eBook 100

eBook scribd Social Media Lijit 100

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

AUGUST 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , Strategy » What do you think of when you hear Social Media? What do you think of when you hear Social Media? Social media is all of these, and more.

Social Media 100

Social Media Lijit Widget eBook 100

Josh S Peters

JANUARY 20, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Feb social media training referral program Feb social media training referral program Written on January 20, 2010 by Josh Peters in Social Media 1 Comment - Leave a comment!

Training 100

Training Social Media Lijit Class 100

Josh S Peters

FEBRUARY 10, 2013

Turns out it’s easier than you think… 3 Ways Sharpie is Engaging Teens With Social Media. Are you wondering how to connect with the younger generation on social media? Could your business benefit from connecting to the 80% of online teens using social media?

YouTube 220

YouTube SEO Groups Groups 220

Josh S Peters

AUGUST 23, 2013

This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it. Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program.

Social Media 148

Social Media Strategy Campaign Advertising 148

Josh S Peters

FEBRUARY 22, 2013

The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. A solid content strategy creates a framework for the business and those involved in the content production process. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? Having a reaction strategy in place will help with that a lot.

Reputation 209

Reputation Press Release SEO Lijit 209

Josh S Peters

JANUARY 7, 2013

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. SOCIAL MEDIA.

SEO 170

SEO Wiki Engineering Forums 170

Josh S Peters

JANUARY 25, 2013

The Difference between Strategy and Tactics. This is a sign of something big, a shift in academia and the influence of social media. This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup.

RSS 180

RSS SEO Mobile Influencer 180

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. How to fix (or improve) your company’s social media program.

Press Release 180

Press Release Social Media SEO Report 180

Josh S Peters

MARCH 12, 2013

Right now I’m posting basically all of the same stuff to all of my social profiles and if I were a business, which I’m not… I’m a person , I would be breaking many of the cardinal rules of social media community management. Especially if content curation is part of your content strategy.

Curation 145

Curation LinkedIn Communities Analytics 145

Josh S Peters

JANUARY 16, 2013

Once you have your own ZMOT model built you’ll know where to concentrate different areas of your search and social efforts. Just keep in mind that Stimulus and Shelf can also play into your search and social strategies. Your search and social strategies can and should play into this part of the ZMOT process.

Sample 166

Sample Samples Comparison YouTube 166

Josh S Peters

MARCH 7, 2011

A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. It represents a company that never gets comfortable and is always evolving (like adding a social media division…).

Training 153

Training Hosting Analysis Social Media 153

Josh S Peters

MARCH 19, 2013

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. It’s called Social Media Lunchpad and should everything go as planned it will go live the week after next.

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Josh S Peters

MARCH 8, 2013

Create a Social Media Presence . Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users. Set up social media accounts on major networks like www.twitter.com and www.Facebook.com as soon as you can.

Tips 165

Tips Marketing Adwords Yahoo 165

Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? How can multiple people use one Twitter account?

CoTweet 110

CoTweet CoTweet Microblogging Twitter 110

Josh S Peters

MARCH 5, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Utah CEO Article on Document Sharing Utah CEO Article on Document Sharing Written on March 5, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

Lijit 100

Lijit eBook Widget Disqus 100

Josh S Peters

DECEMBER 10, 2010

These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications (IMC), Balanced Scorecards (BSC), and Social Media Marketing (SMM). These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans.

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

DECEMBER 10, 2010

These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications (IMC), Balanced Scorecards (BSC), and Social Media Marketing (SMM). These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans.

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

MARCH 7, 2011

A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. It represents a company that never gets comfortable and is always evolving (like adding a social media division…).

Training 100

Training Hosting Analysis Social Media 100

Josh S Peters

JANUARY 21, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Feb 12th event moved Feb 12th event moved Written on January 21, 2010 by Josh Peters in Social Media 1 Comment - Leave a comment!

Eventful 100

Eventful Lijit Compete Widget 100

Josh S Peters

JANUARY 23, 2009

Not just businesses either but business professionals from Lawyers to Social Media Consultants are finding new ways to use this amazing utility. FaceBook as over 150 million users and it’s growing!

Facebook 100

Facebook Lijit Delicious eBook 100

Josh S Peters

AUGUST 21, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Book , Social Media , TwittFaced » TwittFaced now available for pre-order TwittFaced now available for pre-order Written on August 21, 2009 by Josh Peters in Book , Social Media , TwittFaced 3 Comments - Leave a comment!

Lijit 121

Lijit eBook ROI Widget 121

Josh S Peters

OCTOBER 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Free Twitter Seminar Free Twitter Seminar Written on October 16, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment!

Twitter 100

Twitter Lijit Widget Knowledge Base 100

Josh S Peters

FEBRUARY 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , Marketing , Social Media » Internet Marketing Basics pt. 1 Written on February 16, 2009 by Josh Peters in Internet Marketing , Marketing , Social Media 12 Comments - Leave a comment!

Marketing 100

Marketing Lijit eBook Widget 100

Josh S Peters

MARCH 14, 2011

Or I can put on a movie I’ve seen a million times and write strategy documentation from my couch. P.S. Check out my post today on NMM about the Features And Benefits Of Social Media. Now the question that should follow this is… what’s the value to the business? I’d like to hear about it if they do.

Wireless 125

Wireless Loyalty ROI Conference 125

Josh S Peters

NOVEMBER 5, 2009

Planning To me it doesn’t look like there was much planning on the side of Toyota when setting up the social media column on their site. Importance of a Reaction Strategy The online world today has changed dramatically and is in a constant state of evolution. This is why you need to be prepared for the worst.

Flickr 100

Flickr eBook Lijit Widget 100

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? Written on November 3, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Everything! Everything!

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Those tweets have puzzeled me.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. Really this book should be called “Social Media in a box: The book&#.

ROI 153

ROI Social Media Review Case Study 153

Josh S Peters

JUNE 21, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The Good, The Bad, and The Ugly in Social Media The Good, The Bad, and The Ugly in Social Media Written on June 21, 2010 by Josh Peters in Social Media 2 Comments - Leave a comment!

Social Media 159

Social Media Case Study Lijit eBook 159

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. Really this book should be called “Social Media in a box: The book&#.

ROI 105

ROI Social Media Review Case Study 105

Josh S Peters

JANUARY 4, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Putting your social media pieces together Putting your social media pieces together Written on January 5, 2010 by Josh Peters in Social Media 3 Comments - Leave a comment!

Social Media 100

Social Media Lijit eBook Campaign 100

Josh S Peters

JANUARY 21, 2013

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. Social Media – Paid. accounts.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178