Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

MAY 18, 2010

I naturally equated value to what we do in social media and thought that… Not only is value perspective, it’s subjective as well. You can define engagement through social media anyway you like- just as long as it’s working for you. Value to your organization will be perspective. Think about that.

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MAY 3, 2010

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. You might begin to understand why your social programs are performing the way they are. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. Does either strategy ( I use the term lightly) work? Not really.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. What strategy? 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He loves what social media can do and is a champion of it. So are his customers using social media or not? Or are they? My thought?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Soup to nuts if you will, from strategy to implementation and all points in between. But before you can start selling yourself as a social media consultant.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

MAY 26, 2010

I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

MARCH 5, 2010

You will be pleased to know that in an 11th hour brainstorm I came up with a new strategy wrapped around search and their existing UI and we are going to continue the relationship. I knew it would and that was part of the strategy. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

APRIL 13, 2011

An internal social media strategy ? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space? At what point is a brand legit in social media? Is it a Facebook and Twitter presence? What does that look like?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? Everything has a purpose or should have a purpose-this includes social media. Everything has a purpose or should have a purpose-this includes social media.

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. Companies are mining the social web to build dossiers on you. 5) Engagement strategies will be different on every channel because of the data returned from #4. Each has it’s own nuance and needs.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

AUGUST 2, 2011

I was asked the other day via a tweet what was my biggest challenge when managing social media. The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

DECEMBER 16, 2016

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Linking Strategy. Humanize the strategy. What are we using social media for? LiveStream.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 14, 2010

Well here’s a list of a 101 social media websites. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. A great read.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

OCTOBER 29, 2010

Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Conversations are not social media. Tags: content marketing social media content strategy tom martin. He’s right.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

FEBRUARY 1, 2011

But let’s talk about social media icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. This might be the year social takes the Super Bowl by storm. Hello strategy? I’m not nitpicking. Is it a work in progress?

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

SEPTEMBER 30, 2014

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? Little wins are just as important as the big ones!

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

SEPTEMBER 1, 2010

Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. And it revolves around social media and drum roll please…Conversations. Call it the short cut of social media, or the “new reality&# of social media, but it’s as simple as this.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

OCTOBER 25, 2011

Just as internal relationships are important in maneuvering through the maze of most Fortune 500′s and getting things done, in the digital world, especially in social media, your networks and the relationships that you have within and without , can make or break any social-digital intiative that you have going.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. Then we wait. We measure.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

SEPTEMBER 9, 2010

Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. In writing that document for Chris and our prospects, I was writing something that I understood, and those of you in the social media bubble understood.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

MAY 10, 2011

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social media offer the panacea to an employee who feels that he is not being paid what he is worth? Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. I just don’t want to wrap my digital strategies around short term expectations of success or failure. Last week I asked via Twitter what the shelf life of a blog post was.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

SEPTEMBER 14, 2011

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

JANUARY 17, 2012

It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. Even though the reality might be that you’re just going through the motions of participation, because it’s… work stuff.

Social Networking 170

Social Networking Exercises Influencer Issues 170