Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everything is pointing to digital technologies and social media, even in offline experiences.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. Tags: social media.

Strategy 109

Strategy Conversation Social Media Organization 109

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

SEPTEMBER 26, 2008

The topics they look at are what I might call social media literacy skills. Fast forward ten years from now, and the nonprofit workplace - maybe it is only five years from now - but will social media basic literacy be on the list of basic job skills? Marshall's tips for reading are all about listening.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The answer is NOT always social media/community - that would be another warning sign if it was. Popularity: 17% [ ?

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MAY 16, 2012

Well “hope” isn’t a strategy. Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Today, the opportunity to make the switch from hope to strategy abounds.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

APRIL 6, 2011

And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year.

Marketing 243

Marketing Analysis Data Report 243

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Influencer strategies and why they’re important. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Paul delves into the development of an influencer strategy and what that means. Facebook’s IPO and what it means for marketers.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

SEPTEMBER 3, 2014

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Other types include customer relationship management (CRM) data and social media data.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JANUARY 19, 2010

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

FEBRUARY 27, 2013

In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. I keep posting things but I’m not getting many views.” Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

OCTOBER 20, 2009

Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information. Make data your best friend.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Share this on Reddit. Share it on StumbleUpon.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers. When everyone’s way isn’t working for you, find your own path.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. And if you play your cards right to generating leads with your Social Media strategy.

Conversation 100

Conversation Social Media Cost Strategy 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. To get a copy of the slides or to listen to the replay, please click here.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). So I’ll give you a specific example.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

SEPTEMBER 10, 2009

There are 2 ways in which you can use social media to innovate when it comes to developing new products. Therefore I think the second type of innovation you can get from Social Media is Problem led innovation. Tags: Strategy social media. Sure it would be hard but look at the iPod.

Products 117

Products Social Media Study Influencer 117

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

MAY 30, 2012

The marketer had an idea, they hired an agency, the agency built a creative treatment and handed the media component over to another division, the media agency purchased the media, the advertising runs and everyone waits hopefully for the results. In the social era, linearity gives way to seriality.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100

Storify Yammer Engagement Sentiment 100