Social Media and Strategy - Social Media Informer

30 Social Media Strategies You Need to Know

Ari Herzog

AUGUST 1, 2010

I can easily share 30 strategies with you, but those would be strategies I think you would need to know. Add a comment below and share one strategy with me and everyone else reading this sentence. Who wants to start this crowdsourcing exercise? -- Thank you for reading 30 Social Media Strategies You Need to Know at AriWriter.

Social Media

Social Media Strategy Crowdsourcing Exercises

Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

LinkedIn Social Media Strategy Tips

Strategies and Tips on Social Media Marketing

Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

Social Media

Social Media Strategy Tips Marketing

The ROI of Social Media

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

ROI

ROI Social Media Syndication Collaboration

Bring Balance to Your Social Media

Ari Herzog

FEBRUARY 23, 2014

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. Strategy identity' It’s clear to me that blogging is best for expressing big ideas.

Social Media

Social Media Tumblr Flickr ROI

Understand Social Media in 3 Words

Ari Herzog

AUGUST 16, 2010

You can set up as many social media accounts on as many social media sites as you choose. They might find you by fluke, but who lives their life or runs their business on flukes? -- Thank you for reading Understand Social Media in 3 Words at AriWriter. Will Social Media Pay Off?

Social Media

Social Media scribd Posterous Film

How Necessary is a Social Media Plan?

Ari Herzog

JANUARY 16, 2011

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision.

Social Media

Social Media Case Study Policies Microsoft

Vistaprint’s Social Media Manager Speaks Out

Ari Herzog

DECEMBER 6, 2010

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about. Conversing.

Social Media Management

Social Media Management Social Media Education Case Study

12 Social Media Job Titles I Want

Ari Herzog

SEPTEMBER 20, 2010

By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Director of Integrated Media. Social Media Manager. Social Media Specialist. Digital & Social Media Specialist. Related posts: Who are the Best Social Media Researchers?

Social Media

Social Media Hotels Social Media Management Organization

Social Media Case Study: Qdoba

Ari Herzog

JUNE 21, 2010

The process of filling out their survey, though, got me wondering what the company is doing in the social media space. Doug Thielen is the man responsible for these social media initiatives and is quick to share thoughts on Qdoba online : Listening was one of the most important parts when making our transition into social media.

Case Study

Case Study Study Social Media Survey

#MySMCStory: Social Media Club and Me

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

Social Media

Social Media Startup Energy Meeting

4 Key Strategies for Multilingual Blogging

Ari Herzog

MAY 20, 2010

Although best practices for multilingual blogging are clearly still emerging, at Lionbridge we’re using some helpful strategies on our own Translation Blog that I wanted to share. Do you have any best practices to share? -- Thank you for reading 4 Key Strategies for Multilingual Blogging at AriWriter.

Strategy

Strategy FAQ Skills Engagement

Social Media is For Me, Not You

Ari Herzog

JANUARY 8, 2011

Robert Gibbs may be leaving his job as White House press secretary but the social media tools developed during his time on Capitol Hill — namely the @PressSec Twitter account and weekly video responses to tweeted questions — will remain in place and be continued by his successor. Why Do You Want Social Media Today?

Social Media

Social Media Social Media Management Applications Video

Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts

Ari Herzog

SEPTEMBER 14, 2010

Others wrote me they appreciated my friend request despite being unfriended in the past, which goes to show people use social media differently. Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? Understand Social Media in 3 Words.

Flickr

Flickr Social Media YouTube LinkedIn

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

FEBRUARY 24, 2011

should be your slogan when implementing social media into your organization. Social media marketing is all about learn by doing. My hope is that at some point you stopped reading the article and instead started working on your social media. And you realize the truth: it’s much easier NOT to do it.

Features

Features Social Media Flickr Resources

Social Media is For Me, Not You

Ari Herzog

JANUARY 8, 2011

Robert Gibbs may be leaving his job as White House press secretary but the social media tools developed during his time on Capitol Hill — namely the @PressSec Twitter account and weekly video responses to tweeted questions — will remain in place and be continued by his successor. Why Do You Want Social Media Today?

Social Media

Social Media Social Media Management Applications Video

Feature Friday: 5 Pitfalls Social Media Marketers Must Avoid

Ari Herzog

FEBRUARY 17, 2011

If you start or run a social media business you want to make it a successful one. One key point of advice which must be adhered to is when you first establish your social media business, you must be careful to avoid the five pitfalls listed below: 1. The following is a feature article by Alex Papa. What’s the Plan?

Features

Features Social Media Marketing Analysis

19 Twitter Best Practices That Show the Real You

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. Justin Levy directs global social media at Citrix.

Twitter

Twitter Chemicals Sports Yahoo

Stop Dividing Marketing and Media

Ari Herzog

MAY 27, 2014

Social marketing. Social media marketing. Digital media. Online media. Social media. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? Marketing Media culture' New marketing. Online marketing.

Marketing

Marketing Consultant ROI Social Media

Meet the Power of Blog Syndication

Ari Herzog

JANUARY 13, 2014

Visit the same post on Social Media Today and you see 18 Facebook shares, 54 Google+ shares, 73 LinkedIn shares, and a whopping 673 retweets. The same process occurred elsewhere on social media. Media Strategy blogging metrics' And that’s just from my post on my blog. How’d that happen, you ask?

Syndication

Syndication Meeting Metrics LinkedIn

Help Me Find My Next Job?

Ari Herzog

MAY 14, 2018

My recent background includes teaching communications to college students, educating sales training skills to employees, designing integrated marketing campaigns for clients, developing strategic messaging for constituents, and implementing digital media strategies for employers.

Skills

Skills Training Education Campaign

The 4 Social Networks I Use Most

Ari Herzog

MAY 12, 2020

It’s a constant struggle for me to find signals in a sea of social media noise. The coronavirus crisis throws a giant obstacle into my social following strategies because of two reasons: First, I don’t want to tune out people who I care about but I also don’t want my newsfeed filled with politics and sensationalism.

Social Networking

Social Networking Real Estate Reddit Groups

On Moving On

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director. Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S.

Policies

Policies Skills Class Survey

Connect to People You Know

Ari Herzog

NOVEMBER 15, 2018

That’s the philosophy of Christina Milanowski in a LinkedIn conversation about why people connect with each other on social media sites.

RSS

RSS LinkedIn Conversation Sites

What You Do is Not That Important

Ari Herzog

JUNE 2, 2014

Related Stories Bring Balance to Your Social Media My Story About Living My Life Why (and How) I Forced 912 People to Unfollow Me on Twitter. Strategy identity Youtube' Introduce yourself by saying your name and jump into whatever you want to say. Thanks for reading. Please sign up to receive blog posts by email.

YouTube

YouTube Hosting Meeting Video

Why I Changed My LinkedIn Summary

Ari Herzog

SEPTEMBER 29, 2010

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. I actively promote my personal brand as a blogger and public speaker of new and emerging media.

LinkedIn Policies Press Release MySpace

Facebook LinkedIn Twitter in 2013

Ari Herzog

DECEMBER 28, 2012

You want to follow my thoughts on digital strategy , blogging, and internet best practices. I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. You can like Digital Me right now. LinkedIn in 2013.

LinkedIn Twitter Facebook Foursquare

Real and Spam Blog Comments

Ari Herzog

SEPTEMBER 13, 2013

Heed the advice of social media consultants and promote your blog by commenting on other blogs. Strategy blogging comments' Be active in their blog communities, link to their blog posts, and submit guest post ideas. Being transparent and honest will bring you blog traffic.

Comments

Comments Policies WordPress Meeting

Drafting My Next Job Description

Ari Herzog

NOVEMBER 10, 2014

Perform government relations strategies to explain our mission to their constituents and advance our policy campaigns. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website.

Net Neutrality

Net Neutrality NGO Policies Collaboration

Take a Break From Blogging

Ari Herzog

SEPTEMBER 16, 2010

Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? Tags: Blog News Productivity blogging strategy. . -- Thank you for reading Take a Break From Blogging at AriWriter. Blogging with Influence in 5 Steps. Bringing Balance to Blogging and Tweeting.

News

News Influencer Trends Strategy

Who You Should Be Online

Ari Herzog

MARCH 22, 2012

In an industry that is centered around building relationships, real estate is a prime candidate for social media success. The value in social media comes from connections made. Here are a few tips based on my social media successes and failures: 1. Discover more articles on new and emerging media.

Real Estate

Real Estate Social Media Process Engineering

Seeking Guest Authors for Weekly Series

Ari Herzog

DECEMBER 31, 2010

Do you have a strategy or tip on social media marketing you’d like to share with other readers? I’m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Want to be featured with other guest authors ?

Blogger

Blogger Skills Features Social Media

Be Wary of Absent Ties

Ari Herzog

APRIL 15, 2015

Someone like Danny Brown – who I never met but know fairly well through his social media activities and our reciprocal online communication – is a weak tie. Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. Let me know your thoughts.

LinkedIn Products Twitter Facebook

9 LinkedIn Users Describe Themselves

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally.

LinkedIn Radian6 Education Fashion

How to Synchronize Online Marketing with Offline Sales

Ari Herzog

MARCH 15, 2012

This new messaging needed to be filtered to a lot of different channels: our website, all of our social media accounts, public relations, print materials, sales templates, and more. With your offline strategies, a lot of that falls on your sales team. Ari Herzog is currently seeking a full time position in social media.

How To

How To Marketing Team Template

Should Consultants Compete or Cooperate?

Ari Herzog

DECEMBER 10, 2010

Many social media marketing professionals consult in the greater Boston region. A frequent attendee of social media workshops and conferences in the 60-mile radius of where I live, I have met many people who are aligned with the work I am also passionate about. Tags: networking , strategy. at AriWriter.

Compete

Compete Consultant Project Travel

Syndicating FourSquare to Twitter

Ari Herzog

JUNE 28, 2010

I enjoy reading Maggie’s and Steve’s tweets, ripe with social media strategies and government discourse, respectively; but I don’t give a hoot where and when they eat, drink, and play. Tags: Social Media Foursquare tools Twitter. They’re not alone in wanting to emulate Carmen Sandiego.

Syndication

Syndication Foursquare Twitter LinkedIn

When I Was Hired Sight Unseen

Ari Herzog

AUGUST 5, 2015

Why I Want Weak Ties Strategies and Tips on Social Media Marketing. I miss those simpler times. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Yikes! 10 Years on Facebook…!

Consultant

Consultant Software LinkedIn Report

The Death of Blogging: Part 271

Ari Herzog

APRIL 24, 2012

Ari Herzog is currently seeking a full time position in social media. 4 Key Strategies for Multilingual Blogging. Please continue reading The Death of Blogging: Part 271 and leave a comment if inspired. Connect on LinkedIn today. Related articles you may enjoy: Why Blogging is Still Not Dying. The Importance of Guest Blogging.

Alltop

Alltop Blogosphere Trends Report

Why I Want Weak Ties

Ari Herzog

MARCH 31, 2015

Related Stories How to Be Productive on Facebook Strategies and Tips on Social Media Marketing Like, Comment, or Share This. Media Productivity Facebook LinkedIn' If you use one over the other, feel free to invite me to be your connection or friend and I’ll gladly say yes. Thanks for reading.

LinkedIn Products Facebook Types

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

SEPTEMBER 2, 2015

Related Stories Strategies and Tips on Social Media Marketing Be Wary of Absent Ties Why I Want Weak Ties. Third, if you and I are not connected there, click here and join my network. Thanks for reading. Please sign up to receive blog posts by email.

LinkedIn Groups Groups Products

The Death of Blogging: Part 271

Ari Herzog

APRIL 24, 2012

Ari Herzog is currently seeking a full time position in social media. 4 Key Strategies for Multilingual Blogging. Please continue reading The Death of Blogging: Part 271 and leave a comment if inspired. Connect on LinkedIn today. Related articles you may enjoy: Why Blogging is Still Not Dying. The Importance of Guest Blogging.

Alltop

Alltop Blogosphere Trends Report

Introducing @Flextronics to the Social Web

Ari Herzog

NOVEMBER 12, 2012

JB’s services are broad from corporate identity to web strategy to brand advertising to content management. He liked the style and directness of my reply; and googling me further, he appreciated the breadth of my social web knowledge. When he's not blogging, Ari helps brands improve their digital media marketing.

Radian6

Radian6 Press Release Vimeo Upcoming

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

FEBRUARY 22, 2014

I always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. Media Strategy Twitter' Oh, and the same is true for who I follow: Accounts that hadn’t tweeted in recent history I’m not following either.

Airlines

Airlines Twitter Klout Class

Ari Herzog

30 Social Media Strategies You Need to Know

Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Trending Sources

Strategies and Tips on Social Media Marketing

The ROI of Social Media

Bring Balance to Your Social Media

Understand Social Media in 3 Words

How Necessary is a Social Media Plan?

Vistaprint’s Social Media Manager Speaks Out

12 Social Media Job Titles I Want

Social Media Case Study: Qdoba

#MySMCStory: Social Media Club and Me

4 Key Strategies for Multilingual Blogging

Social Media is For Me, Not You

Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts

Feature Friday: What Nike Can Teach Us About Social Media

Social Media is For Me, Not You

Feature Friday: 5 Pitfalls Social Media Marketers Must Avoid

19 Twitter Best Practices That Show the Real You

Stop Dividing Marketing and Media

Meet the Power of Blog Syndication

Help Me Find My Next Job?

The 4 Social Networks I Use Most

On Moving On

Connect to People You Know

What You Do is Not That Important

Why I Changed My LinkedIn Summary

Facebook LinkedIn Twitter in 2013

Real and Spam Blog Comments

Drafting My Next Job Description

Take a Break From Blogging

Who You Should Be Online

Seeking Guest Authors for Weekly Series

Be Wary of Absent Ties

9 LinkedIn Users Describe Themselves

How to Synchronize Online Marketing with Offline Sales

Should Consultants Compete or Cooperate?

Syndicating FourSquare to Twitter

When I Was Hired Sight Unseen

The Death of Blogging: Part 271

Why I Want Weak Ties

SLAPPED! LinkedIn Warns Me For Being Friendly

The Death of Blogging: Part 271

Introducing @Flextronics to the Social Web

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Stay Connected